Proceedings of the 13th International Conference on Business, Accounting, Finance and Economics (BAFE 2025)

Sustainable Development Through Discrete Pathways: AI and Organizational Creativity in Saudi Arabia’s Healthcare Sector

Authors
Hassan Mousa1, *, Majed Al-Dubai1
1Al-Madinah International University, Kuala Lumpur, Malaysia
*Corresponding author. Email: hassan@jicollege.edu.sa
Corresponding Author
Hassan Mousa
Available Online 28 December 2025.
DOI
10.2991/978-94-6463-968-1_26How to use a DOI?
Keywords
Sustainable Development; Artificial Intelligence; Organizational Creativity
Abstract

This investigation examines the independent contributions of artificial intelligence (AI) capabilities and organizational creativity to sustainable development outcomes within Saudi Arabia’s healthcare sector. Despite theoretical predictions of synergistic interactions between technological and creative capabilities, empirical evidence from institutionalized healthcare contexts remains limited. This study, employing structural equation modelling with data from 304 healthcare professionals across two major healthcare institutions, reveals unexpected findings that challenge prevailing theoretical assumptions. Contrary to established technology management literature, the analysis demonstrates that AI capabilities and organizational creativity function as parallel, non-interactive contributors to sustainability rather than exhibiting the synergistic relationships hypothesized in existing theoretical frameworks. All five dimensions of AI capabilities examined, Data Infrastructure, Technology, Technical Skills, Business Skills, and Organizational Change Capacity, demonstrate strong positive direct effects on sustainable development outcomes, with standardized coefficients ranging from 0.307 to 0.590. Organizational creativity similarly exhibits positive direct effects, albeit with more modest magnitudes (β = 0.202-0.244). However, the comprehensive absence of significant moderation effects across all hypothesized interactions challenges conventional assumptions about technology-creativity synergies, suggesting that highly regulated healthcare environments may fundamentally alter how organizational capabilities translate into sustainable outcomes.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 13th International Conference on Business, Accounting, Finance and Economics (BAFE 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
28 December 2025
ISBN
978-94-6463-968-1
ISSN
2352-5428
DOI
10.2991/978-94-6463-968-1_26How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Hassan Mousa
AU  - Majed Al-Dubai
PY  - 2025
DA  - 2025/12/28
TI  - Sustainable Development Through Discrete Pathways: AI and Organizational Creativity in Saudi Arabia’s Healthcare Sector
BT  - Proceedings of the 13th International Conference on Business, Accounting, Finance and Economics (BAFE 2025)
PB  - Atlantis Press
SP  - 360
EP  - 380
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-968-1_26
DO  - 10.2991/978-94-6463-968-1_26
ID  - Mousa2025
ER  -