The Strategy of BatuTV Station in Oligarchy Media Industri Era
- 10.2991/assehr.k.201021.028How to use a DOI?
- BatuTV, local TV station, media management, Indonesian broadcasting
This paper aims to discover the strategy of BatuTV management to survive as a local TV station in Indonesia. The tight and unfair competition of private TV broadcasting stations happens because giant media owners form Jakarta expand to many provinces, and their TV stations can cover nationally. Unfortunately, the local TV station that has no networking or partnership with national private TV stations does not have enough chance to attract national advertisers. This limitation significantly influences to the local TV station in generating income. The researcher interviewed three key informants and observed how BatuTV management run its’ business. The result shows that the spirit of financial efficiency pushes them to be creative. BatuTV management recruited the senior high school to join in the internship program, created social networking with the local community, local education board, and local government. This strategy is successful in supporting BatuTV to cut cost production and generate income.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Anang Sujoko PY - 2020 DA - 2020/10/22 TI - The Strategy of BatuTV Station in Oligarchy Media Industri Era BT - Proceedings of the Brawijaya International Conference on Multidisciplinary Sciences and Technology (BICMST 2020) PB - Atlantis Press SP - 114 EP - 116 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.201021.028 DO - 10.2991/assehr.k.201021.028 ID - Sujoko2020 ER -