Proceedings of the 2022 International Conference on Comprehensive Art and Cultural Communication (CACC 2022)

The Shape and Influence of Chinese Variety Shows on College Students’ Gender Identity in the Context of Media Diversity

Authors
Yumeng Yangyangyumeng0926@163.com
Beijing Normal University – Hong Kong Baptist University United International College, Zhuhai, Guangdong,519000, China
Corresponding Author
Available Online 14 May 2022.
DOI
https://doi.org/10.2991/assehr.k.220502.017How to use a DOI?
Keywords
gender identity; gender concepts; variety shows; media companies
Abstract

Based on the social background, this paper analyzed the impact of the Chinese variety shows on the gender concept forms of college students. Due to the multi-gender culture, gender concepts have become more and more complex, and there are more voices in gender shaping. College students are the group of people who will become the new socially dominant generation. Therefore, the gender ideologies of the college students are important. This study discovered that, even if most college students have already formed certain personal realizations about gender, their concepts will be influenced by their frequent exposure to the traditional gender roles defined by Chinese variety shows.Therefore, the proper social gender setting needs different efforts from the whole society.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 2022 International Conference on Comprehensive Art and Cultural Communication (CACC 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
14 May 2022
ISBN
978-94-6239-576-3
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.220502.017How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

TY  - CONF
AU  - Yumeng Yang
PY  - 2022
DA  - 2022/05/14
TI  - The Shape and Influence of Chinese Variety Shows on College Students’ Gender Identity in the Context of Media Diversity
BT  - Proceedings of the 2022 International Conference on Comprehensive Art and Cultural Communication (CACC 2022)
PB  - Atlantis Press
SP  - 75
EP  - 79
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220502.017
DO  - https://doi.org/10.2991/assehr.k.220502.017
ID  - Yang2022
ER  -