Proceedings of the 2022 International Conference on Comprehensive Art and Cultural Communication (CACC 2022)

Analysis on South Korean Soft Power— Taking BTS, Parasite and Squid Game as Examples

Authors
Yihang Huang1, *
1School of Business, University of Hong Kong, Hong Kong, China
*Corresponding author. Email: 928273931@qq.com
Corresponding Author
Yihang Huang
Available Online 14 May 2022.
DOI
https://doi.org/10.2991/assehr.k.220502.018How to use a DOI?
Keywords
Soft power; South Korea; Korean Culture; BTS; Parasite; Squid Game
Abstract

South Korea’s soft power is a potential factor that can help the country achieve more. It can increase economic developments, technological advancements, and current policies. Effective implementation of soft power in South Korea will result in a democratic political system. This paper describes the movie parasite, the boy band BTS and the Netflix show Squid Game and how the world received them. An analysis of how Asian culture has grown since the colonization of South Korea by the US and Japan is also evaluated. This paper describes how social media has affected the popularity of South Korean’s culture content through the archival research method. A qualitative approach was used to collect secondary data from the literature. This study’s applied research method uncovered solutions to common problems like economic instability that innovative technologies can solve. Lastly, the paper ends with a conclusion about the South Korea’s soft power and how it can be improved. From the conclusion of this research, the Koreans have shifted their focus to their culture instead of Western modernity. This move has been enhanced by lifting the ban on foreign travel for Korean people, restructuring Korean chaebols, putting emphasis on infrastructure, and banning the censor laws.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 2022 International Conference on Comprehensive Art and Cultural Communication (CACC 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
14 May 2022
ISBN
978-94-6239-576-3
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.220502.018How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

TY  - CONF
AU  - Yihang Huang
PY  - 2022
DA  - 2022/05/14
TI  - Analysis on South Korean Soft Power— Taking BTS, Parasite and Squid Game as Examples
BT  - Proceedings of the 2022 International Conference on Comprehensive Art and Cultural Communication (CACC 2022)
PB  - Atlantis Press
SP  - 80
EP  - 84
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220502.018
DO  - https://doi.org/10.2991/assehr.k.220502.018
ID  - Huang2022
ER  -