Online Cultural Comparison between China and the US: A Research on the Connotation of Pepe the Frog Memes
- https://doi.org/10.2991/assehr.k.220502.019How to use a DOI?
- media ecology; cultural comparison; social media; Pepe the Frog
Sad Frog is popular on social media in China as part of Sang culture, but its original name is Pepe the frog and now a culture of hate in the US. Cyberculture and cyberplace provide fertile environment for the reconstruction and spread of memes. By comparing and analyzing the differences in Chinese and American political systems from the perspective of media ecology proposed by Postman, this study finds that memes in the US are politically polarized, while Chinese memes are prone to individual emotional release. There used to be politicalized memes with negative implications, but memes now are dominated by Sang subculture instead of political polarization.
- © 2022 The Authors. Published by Atlantis Press SARL.
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Cite this article
TY - CONF AU - Tianyu Zhou PY - 2022 DA - 2022/05/14 TI - Online Cultural Comparison between China and the US: A Research on the Connotation of Pepe the Frog Memes BT - Proceedings of the 2022 International Conference on Comprehensive Art and Cultural Communication (CACC 2022) PB - Atlantis Press SP - 85 EP - 89 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220502.019 DO - https://doi.org/10.2991/assehr.k.220502.019 ID - Zhou2022 ER -