Proceedings of the 2022 International Conference on Comprehensive Art and Cultural Communication (CACC 2022)

Online Cultural Comparison between China and the US: A Research on the Connotation of Pepe the Frog Memes

Authors
Tianyu Zhoutianyu_20010901@163.com
International College Beijing, China Agricultural University, Beijing, China, 100091
Corresponding Author
Available Online 14 May 2022.
DOI
https://doi.org/10.2991/assehr.k.220502.019How to use a DOI?
Keywords
media ecology; cultural comparison; social media; Pepe the Frog
Abstract

Sad Frog is popular on social media in China as part of Sang culture, but its original name is Pepe the frog and now a culture of hate in the US. Cyberculture and cyberplace provide fertile environment for the reconstruction and spread of memes. By comparing and analyzing the differences in Chinese and American political systems from the perspective of media ecology proposed by Postman, this study finds that memes in the US are politically polarized, while Chinese memes are prone to individual emotional release. There used to be politicalized memes with negative implications, but memes now are dominated by Sang subculture instead of political polarization.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 2022 International Conference on Comprehensive Art and Cultural Communication (CACC 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
14 May 2022
ISBN
978-94-6239-576-3
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.220502.019How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

TY  - CONF
AU  - Tianyu Zhou
PY  - 2022
DA  - 2022/05/14
TI  - Online Cultural Comparison between China and the US: A Research on the Connotation of Pepe the Frog Memes
BT  - Proceedings of the 2022 International Conference on Comprehensive Art and Cultural Communication (CACC 2022)
PB  - Atlantis Press
SP  - 85
EP  - 89
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220502.019
DO  - https://doi.org/10.2991/assehr.k.220502.019
ID  - Zhou2022
ER  -