Analysis of the Public Opinion Tendencies Caused by Misinterpretation During the Dissemination of News Events on Short Video Platforms
Those authors contributed equally.
- https://doi.org/10.2991/assehr.k.220502.067How to use a DOI?
- Short video; Public opinion; Social media
This paper takes the Chongqing bus falling into the river accident as an example to study the direction of public opinion caused by misinterpretation on short video platform. Based on the framework theory and the post-truth theory, this paper discusses how the misinterpretation is produced and spread, in order to provide ideas for the governance of this phenomenon. In this paper, literature analysis and empirical research are mainly used to study the influence of public opinion caused by misunderstanding in the process of news event dissemination on short video platform. In the case analysis, the different effects of short video platform and other media forms and the distribution of public opinion tendency are obtained with the data of Tik Tok as the support. By analyzing the questionnaire, it is concluded that the authenticity of information on short video platform should be paid more attention, so as to change the current imperfect situation of its management, and meet the needs of this growth trend. This paper will provide new cases for the news communication research of new media platform, and provide some reference suggestions for the operation of new media platform.
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
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Cite this article
TY - CONF AU - Yujunting Li AU - Haowen Liu AU - Yunfei Mo AU - Zhijia Wen PY - 2022 DA - 2022/05/14 TI - Analysis of the Public Opinion Tendencies Caused by Misinterpretation During the Dissemination of News Events on Short Video Platforms BT - Proceedings of the 2022 International Conference on Comprehensive Art and Cultural Communication (CACC 2022) PB - Atlantis Press SP - 332 EP - 337 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220502.067 DO - https://doi.org/10.2991/assehr.k.220502.067 ID - Li2022 ER -