A Review on Cross-Cultural Communication and Innovative Application of Chinese Cultural Elements
- 10.2991/assehr.k.220502.022How to use a DOI?
- Cross-cultural; Chinese Elements; Cultural Brand
Chinese elements are the crystallization of Chinese excellent traditional culture, and can also reflect the aesthetic taste and value pursuit of Chinese people. The cross-cultural communication of Chinese elements represents the overseas communication of Chinese culture. At present, Chinese cultural elements have been widely spread and applied all over the world. Of course, there are some stereotypes in the cross-cultural communication of Chinese elements. This paper mainly combs the articles on the application of Chinese elements in international brand marketing and film and television dramas. These articles are completed by Chinese scholars, which fully reflects the Chinese people’s cultural confidence and rational understanding of the overseas dissemination of Chinese cultural elements. This paper holds that the cross-cultural communication and innovative application of Chinese elements will help the world better understand China and realize the exchange and integration of Chinese culture and world multi-ethnic culture. This review will have a certain reference value for future scholars to deeply explore Chinese elements.
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Tianyi Bai PY - 2022 DA - 2022/05/14 TI - A Review on Cross-Cultural Communication and Innovative Application of Chinese Cultural Elements BT - Proceedings of the 2022 International Conference on Comprehensive Art and Cultural Communication (CACC 2022) PB - Atlantis Press SP - 99 EP - 103 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220502.022 DO - 10.2991/assehr.k.220502.022 ID - Bai2022 ER -