Proceedings of the 2022 International Conference on Comprehensive Art and Cultural Communication (CACC 2022)

Research on the Reconstruction of Gender Identity Affected by Fashion Consumption on Social Media

Authors
Yuxuan Liu1, , Zichuan Liu2, *, , Chenyu Wei3, , Jiaqi Yuan4,
1South China University of Technology, Guangzhou, China
2The University of Melbourne, Melbourne, Australia
3Central South University, Changsha, China
4Communication University of Zhejiang, Hangzhou, China

Those authors contributed equally.

*Corresponding author. Email: zichuanl@student.unimelb.edu.au
Corresponding Author
Zichuan Liu
Available Online 14 May 2022.
DOI
https://doi.org/10.2991/assehr.k.220502.050How to use a DOI?
Keywords
Gender Identity; Clothing; Social Media; Possibility Space
Abstract

As the wider filter creates more possible room for clothing elements presented on social media, users are exposed to clothing content that is fashionable but not to their liking as well. Through the combination of quantitative and qualitative research methods, this paper discusses the perception and behavior of gender identity in the consumption process in the context of social media, especially focusing on clothing and gender identity. This paper finds that the public’s sense of gender identity and actual performative behavior are impacted, and part of them even become related content producers through the process of identification in media consumption and the low-cost pleasure deriving from it. During these processes, the public’s clothing taste becomes more unisex and genderless, implying that the possibility space of their aesthetic linked gender and perception of gender identity has been broadened via social media, and the relationship between clothing and identity performance related to gender has been clarified as well. This paper will be beneficial to further explore the relationship between gender, clothing and media in the field of gender studies, and will also provide a reference for fashion consumption in the new media era.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 2022 International Conference on Comprehensive Art and Cultural Communication (CACC 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
14 May 2022
ISBN
978-94-6239-576-3
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.220502.050How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

TY  - CONF
AU  - Yuxuan Liu
AU  - Zichuan Liu
AU  - Chenyu Wei
AU  - Jiaqi Yuan
PY  - 2022
DA  - 2022/05/14
TI  - Research on the Reconstruction of Gender Identity Affected by Fashion Consumption on Social Media
BT  - Proceedings of the 2022 International Conference on Comprehensive Art and Cultural Communication (CACC 2022)
PB  - Atlantis Press
SP  - 241
EP  - 246
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220502.050
DO  - https://doi.org/10.2991/assehr.k.220502.050
ID  - Liu2022
ER  -