Proceedings of the 2025 5th International Conference on Culture, Design and Social Development (CDSD 2025)
128 articles
Proceedings Article
Peer-Review Statements
Ahamad Tarmizi Bin Azizan, Ahmad Azaini Bin Abdul Manaf, Hanisa Hassan, Raja Iskandar Bin Raja Halid
All of the articles in this proceedings volume have been presented at the 5th International Conference on Culture, Design and Social Development (CDSD 2025) during December 12 to 14, 2025, in Ningbo, China. These articles have been peer reviewed by the members of the Scientific Committees and reviewers...
Proceedings Article
Chinese Philosophy as Philosophy: Exploring the Diversity of Western Thought
Jingyi Chen
The Chinese philosophy presents a distinctive and valuable alternative to the traditional Western notion of philosophy, which often emphasizes deductive reasoning and specific methodological criteria. By examining the use of non-deductive argumentation in Chinese philosophy, such as paradoxes, analogies,...
Proceedings Article
An Analysis of Diversified Paths for the Conservation and Reuse of Industrial Architectural Heritage
Muzi Zhu
Industrial architectural heritage is an important carrier of the industrialisation process, and with the acceleration of urbanisation, the reuse of old industrial buildings has become increasingly prominent. This study focuses on the sustainable conservation and adaptive reuse of industrial architectural...
Proceedings Article
A New Era of Chinese Animation: The Innovative Practice of International Communication Strategy and Decentralised Marketing of ‘Nezha’s Magic Child Haunts the Sea
Zujia Duan
In the context of global cultural fusion, domestic animation films are becoming an important vehicle for Chinese cultural export. With its phenomenal box office and international word-of-mouth, ‘The Descent of Nezha’ and its sequel ‘Nezha’s Magic Child Haunts the Sea’ have marked a new era for Chinese...
Proceedings Article
Research on the Inheritance and Development of the Traditional Hui Nationality Sports of Wooden Ball
Zixuan Ma
The Hui nationality’s traditional wooden ball sport is a unique national sports cultural heritage in the northwest region. This sport not only carries the Hui people’s spiritual pursuit of advocating martial arts and morality, but also condenses rich national cultural symbols in the rule system and technical...
Proceedings Article
Integrated Communication Strategies for High-End Consumer Goods through a Semiotic Lens: A Case Study of Huawei’s Tri-Fold Smartphone Advertisement “Three Folds, Any Fold, Enhances Prestige”
Zichen Tian
This paper examines Huawei’s 2024 advertising campaign for its tri-fold smartphone, the “Mate XT Ultimate Master”, through a semiotic lens. The campaign, aimed at middle-to-high-income consumers in China, blends technological innovation with cultural values, particularly the concept of “face” (mianzi),...
Proceedings Article
Controversy, Culture, and Commerce: A Case Study of Labubu and the Disconnection Between Public Opinion and Market Behavior
Jiafang Li
The recently popular surprise box doll Labubu has sparked controversy due to its appearance and price, among other reasons. Behind commercial success lies the persistence of popularity or the cooling of public opinion, and what challenges does it face? This study aims to analyze the significant disconnection...
Proceedings Article
The Significance and Impact of IP Industry Development
Taking the “Pokémon” IP as an Example
Weigang Lin
Against the backdrop of the booming global IP industry, the long-term operational strategies and core values of successful IP industries have become the focus of attention. Based on this, this paper primarily focuses on the cross-media narrative construction, global layout, and industry expansion, aiming...
Proceedings Article
Saturn Symbol of Vivienne Westwood: From Punk Rebellion to Cultural Totem
Yuxin Chen
Vivienne Westwood’s gradual growth from a street subculture representative to an evergreen tree among high-end clothing brands is inseparable from its rich brand heritage and pioneering spirit. This article uses the Saturn symbol, a visual totem of the iconic brand spirit, as a perspective to delve into...
Proceedings Article
Take Success and Challenges of the Marvel Cinematic Universe-Taking MCU As an Example
Yongtong Lai
As one of the defining cultural phenomena of the 21st century, the Marvel cinematic universe employs meticulously crafted narrative strategies that generate emotional engagement among audiences through inter-film character collaborations and long-term storytelling arcs. At the same time, it innovatively...
Proceedings Article
Research on the Construction and Communication Strategies of Rural Intangible Cultural Heritage Brands
— A Case Study of Baishuidong Village in Hunan Province
Mingjie Ma
This paper takes Baishuidong Village in Hunan Province as its research subject, focusing on the construction and communication strategies of rural intangible cultural heritage brands. It provides a detailed overview of Baishuidong Village and the current status of its local intangible cultural heritage...
Proceedings Article
The Semiotic Significance of “Objects” and the Analysis of Female Existential Dilemmas in Eileen Chang’s Tulip
Shuyue Fu
Eileen Chang’s rediscovered work, Tulip, has not yet received sufficient scholarly attention; however, its nuanced portrayal of women’s predicaments and its dense deployment of imagery provide a valuable literary sample for analyzing the mechanisms of patriarchal discipline. Grounded in this text, this...
Proceedings Article
Shanghai Museum and Disney Co-branding: A Field Dialogue of Emotional Marketing
Leqiu Jiang
This paper focuses on the brand co-branding cooperation between Shanghai Museum and Disney, aiming to explore the emotional marketing strategy and the logic of field interaction behind it. Through the analytical framework of field theory, we study the status and characteristics of the two parties in...
Proceedings Article
From “Children’s Paradise” to “Late-Night Canteen”— McDonald’s Spatial Experience and Emotional Connection with People of Different Ages
Ziqiao Liu
With social progress and improved living standards, the “experience economy” has gained prominence. As a globally renowned fast-food brand, McDonald’s has strengthened its emotional connection with Chinese consumers through localized strategies. Its spatial evolution—from “Children’s Paradise” to “Midnight...
Proceedings Article
The Multiple Meanings of the Renaissance Artworks under the Fusion of Art and Science: Take Albrecht Dürer’s Praying Hands as an Example
Yanbing Ma
In the state of art and science merging during the Renaissance, artworks usually had multiple meanings, such as artistry, scientific and ideology. The research mainly uses literature analysis and case analysis, takes Albrecht Dürer’s Praying Hands as an Example to explore the meaning in it from technique,...
Proceedings Article
An Analysis of the Artistic Representation of the ‘Common Origin of Male and Female’ in Michelangelo’s Works
Yandi Zhang
This study investigates Michelangelo’s distinctive approach to representing the female body, focusing on how his anatomical training, conception of ideal beauty, and Neoplatonic philosophy shaped his style. The research begins by situating Michelangelo within the intellectual and artistic context of...
Proceedings Article
Exploring the Artistic Value and Preservation of the Yongle Palace Murals from the Perspective of Cultural Heritage
Zun Wang
Ancient Chinese murals constitute a vital component of traditional Chinese culture, leaving behind an exceptionally brilliant cultural heritage throughout history. Focusing on the Yongle Palace murals as the research subject, this study examines the challenges in preserving ancient Chinese murals, focusing...
Proceedings Article
On the Sinicization of Stream-of-consciousness Narrative Techniques in Liu Yichang’s The Drunkard
Ruqing Xu
Liu Yichang’s The Drunkard is regarded as the first stream-of-consciousness novel in China. The work employs stream-of-consciousness techniques to depict Hong Kong society in the 1960s and his views on new literature, with its application of stream-of-consciousness techniques bearing distinct Eastern...
Proceedings Article
Analysis of the Driving Force of the New Culture Movement on the Transformation of Modern Chinese Literary Thought
Yang Lei
The New Culture Movement (1915-1923), born in the historical context of deep national crisis, the rigidity of traditional thought and the gradual advancement of Western learning, was a key turning point in the history of modern Chinese thought and literature. This paper takes the driving force of the...
Proceedings Article
Wang Zengqi’s “Hidden Trauma” and “Poetic Suffering” from The Perspective of Children
Xiaoya Zhou
Wang Zengqi’s novels are widely used in educational textbooks and people’s daily cultural life because they are close to life and have a simple style of writing. There are not only local customs containing the beauty of tradition, but also the trauma and pain hidden in daily life. Researchers have found...
Proceedings Article
From “Iron House” to “Sorghum Field”: A Comparison of the Fate Trajectory and Spiritual Dilemma of Lu Xun and Mo Yan’s Rural Characters
Ziyue Yuan
As two peaks of rural writing in the history of modern and contemporary Chinese literature, Lu Xun laid the spiritual foundation for modern rural literature through profound critiques of national character, while Mo Yan expanded the aesthetic dimension of rural writing with narratives brimming with wild...
Proceedings Article
The Awakening of Modern Chinese Women from Cao Yu’s Plays: Taking “Thunderstorm,” “Sunrise,” and “Beijing People” as Examples
Yujia Lu
This article takes Cao Yu’s “Thunderstorm,” “Sunrise,” and “Beijing People” as the research object, focusing on the awakening of female characters in three plays as the theme. By analyzing the awakening performances of different types of women, such as rebels under feudal oppression (such as Fan Yi),...
Proceedings Article
From Museum to Cultural IP: An Analysis of the Palace Museum’s Cultural and Creative Products Based on The Marketing Theory of 4Ps
Jingyi Hu
As the development of building a flourishing culture in China progresses, designing and developing cultural and creative products is playing an increasingly important role in Chinese cultural institutions. In recent years, Chinese museums have made significant progress in designing, developing, and selling...
Proceedings Article
Humanism in Diverse Art Forms in the Renaissance
Yuqing Zheng
The Renaissance was known as the period that the rebirth of the classical ideas during fourteen and fifthteen century. People broke free from religion, focused more on theirselves. So there was humanism. This passage analysis two different form of artworks through documents review. The first one is Michelangelo’s...
Proceedings Article
Fictional vs Historical: A Cross-Cultural Study of Narrative in Western and Non-Western Traditions
Houkun Wang
This essay comparatively studies fictional and historical narratives in ancient Greece and China, focusing on Homer’s Iliad, Herodotus’ Histories, Luo Guanzhong’s Romance of the Three Kingdoms, and Sima Qian’s Shiji. Although fiction and history are often considered opposites—one imaginative, and the...
Proceedings Article
Social Class Differences Reflected in the Language Used in Typical Social Scenes in Pride and Prejudice
Sitong Lin
Pride and Prejudice is a representative work by Jane Austen, written during the First Industrial Revolution. During the period, social mobility was enhanced, but stark differences persisted in the language styles across social classes during interactions. The novel contains extensive depictions of social...
Proceedings Article
Analysis of Characteristic Fragments of Debussy’s Impressionist Music--Taking “Suite Bergamasque” as an Example
Linjun Huang
Achille-Claude Debussy, a French composer and pianist, is one of the representatives of the Impressionist school of music and is hailed as the pioneer of “Impressionist” music. His impressionist music style has long been widely recognized, but there is still a lack of analysis on the characteristic fragments...
Proceedings Article
The Origin of Polyphony in Catholicism—Taking the Medieval Organum as an Example
Xinyu Wang
With the development of medieval religion, the earliest form of polyphonic music in Europe, the Organum, emerged in the 9th century. This paper takes the Organum, a core form of medieval Catholic music, as the research object and delves into the unique characteristics of polyphonic music formed in the...
Proceedings Article
Musical Characteristics and Performance Techniques of Romantic Violin Concertos—Taking the First Movement of Mendelssohn’s Violin Concerto in E Minor as an Example
Yuxin Chen
The Violin Concerto in E Minor is the only violin concerto by Romantic composer Mendelssohn. Its first movement is known as the “Immortal Melody.” This article, utilizing literature, musical example analysis, and observational methods, explores the musical characteristics of Romanticism embodied in this...
Proceedings Article
The Character Image Characteristics in Mozart’s Comic Opera Creation: Taking “The Marriage of Figaro” as an Example
Ziqi Zhang
“The Marriage of Figaro” is the pinnacle of Mozart’s comic opera, and the duet plays an important role in the play, with diverse character types. Fully understanding the relationships and personality traits of the characters in the play is the key to vividly interpreting them. This article takes the...
Proceedings Article
The Artistic Characteristics and Singing Analysis of the Aria “You Want to Dance, My Little Count”
Zitong Ye
“You Want to Dance, My Little Count”, as a product nurtured under the influence of enlightenment, it not only has the transition task from classicism to Romanticism but also carries the era’s mission of awakening the hearts of feudal European society. Nowadays, the research and development of the influence...
Proceedings Article
Embodied Transmission: Preserving Intangible Cultural Heritage through Procedural VR Experience-A Case Study on Chinese Shadow Puppetry
Wanxi Chen, Yuxuan Guo
Intangible cultural heritage, especially traditional crafts like Chinese shadow puppetry, faces a crisis in transmitting its tacit knowledge and procedural skills, which are difficult to articulate and often lost in conventional preservation. Existing digital methods, such as video recording and 3D scanning,...
Proceedings Article
Unfashionable and Anti-elitism—Why is Rural Love so Popular?
Jian Li
Amidst the literary and artistic revival in Northeast China, a wealth of outstanding works with regional characteristics of the Northeast emerged. The TV drama Rural Love is one of the most typical representative works, which tells the daily life stories of rural families in Ivory Mountain(Xiang Ya Shan),...
Proceedings Article
Research on Cultural Marketing Strategies of Global Luxury Brands in China
—— Take LV as an Example
Yaran Wang
Nowadays, consumers are increasingly paying attention to the cultural value of brands during consumption, and their purchasing decisions are more inclined toward cultural identity. The importance of brand cultural marketing strategies in the development process of brands has been increasingly emphasized....
Proceedings Article
The Musical Presentation of the Imagery of “Moonlight” in the Classical and Impressionist Periods--Taking Beethoven’s Sonata “Moonlight” and Debussy’s Suite Bergamasque Clair de Lune as Examples
Ying Gao
Different people have completely different feelings towards music, and music under the same imagery also gives people new interpretations due to the composer’s different understandings. This issue has received widespread attention, but there is still a relative lack of comparative research on linking...
Proceedings Article
A Study of the Formal Language of Peony Decorations on Yaozhou Kiln Ware from the Song Dynasty
Jiarong Jia
The peony motif stands as one of China’s traditional decorative patterns. Having flourished since the Tang dynasty, it gained widespread popularity, particularly during the Song period when its integration with Yaozhou celadon ceramics enriched decorative themes. The composition of these patterns exhibited...
Proceedings Article
China Through Foreign Voices: The Multimodal Construction of China in Food Short Videos
Jinxuan Xie, Chunhong Qi
With the enhancement of China’s comprehensive national strength and the promotion of international Chinese education, an increasing number of foreigners are learning Chinese, pursuing education in China, and sharing their experiences on social media. Such “other” narratives led by foreign creators have...
Proceedings Article
Analysis of Design Requirements for Guochao Lacquer Line Carving Products Targeting Generation Z Based on the KANO Model
Xingyuan Huang
With the rise of Guochao consumption, the modern translation design of intangible cultural heritage has encountered significant opportunities. As a traditional handicraft from Southern Fujian, the existing forms of carved lacquer thread products show a notable gap with the emotional and personalized...
Proceedings Article
From “Qingtian” to Modern Judge-Inheritance and Reform in the Construction of Chinese Modernization
Qingtian Pang
This paper primarily explores the inheritance and transformation of the “Blue Sky” image from ancient times to modern judges in the construction of Chinese-style modernization. By analyzing the historical origins of the “Blue Sky” concept, it reveals its definition and social functions in ancient Chinese...
Proceedings Article
From “Object Display” to “Contextual Narratives”: Digital Innovation Pathways for the Yue Kiln Celadon Museum
Xiang Chen
As a national intangible cultural heritage, Yue Kiln celadon currently faces significant constraints in traditional museum exhibition practices, characterized by an overemphasis on artifacts, insufficient narrative construction, and limited visitor engagement. Such limitations make it difficult to meet...
Proceedings Article
Research on the Branding Path of the Cixi Yue Kiln Celadon Cultural Tourism Destination under the New Media Ecology
Jiajie Liu
Against the backdrop of the profound transformation of the tourism destination branding paradigm by the new media ecology, this paper takes the Cixi Yue Kiln Celadon cultural heritage tourism destination as a case study to explore its branding construction path. It possesses abundant resources. However,...
Proceedings Article
The Empowerment of Celadon Ou Music in Cultural Exchanges under the Belt and Road Initiative: Civilizational Mutual Learning and Community Building
Wenna Liu
The “Belt and Road” Initiative (BRI) provides strategic opportunities for the internationalization of China’s outstanding traditional culture. As an “auditory living carrier” of the cultural heritage of the Maritime Silk Road, the cross-cultural communication of Celadon Ou Music has both historical logic...
Proceedings Article
From Output to Co-creation: The Localized Innovation, Intangible Cultural Heritage Value Reconstruction, and Tourism Integration Pathways of Chinese Tea Culture in ASEAN
Huahuan Cao
Against the backdrop of the deepened development of the “Belt and Road” Initiative and the implementation of RCEP, the external dissemination of Chinese tea culture is undergoing a paradigm shift from one-way output to two-way co-creation. Grounded at the theoretical intersection of cross-cultural communication...
Proceedings Article
“Tearing Apart the Worthless” and “Guarding the Value”
——A Comparative Study on the Narrative Aesthetics of “Spiritual Victory Method” between Ah Q and Qin Shutian
Yangyang Ye
Ah Q’s “spiritual victory method” in The True Story of Ah Q, as a classical narrative symbol for Lu Xun to dissect national character, provides a theoretical foundation for the comparative study between Ah Q and Qin Shutian, who has a similar spiritual phenomenon in Hibiscus Town. The study focuses on...
Proceedings Article
On the Artistic Construction of Zhao Shuli’s Rural Language in Novels
——Taking The Marriage of Xiao Erhei as an Example
Ziyun Wang
As a representative writer of the Liberated Areas, Zhao Shuli consistently maintained the Rural social stance of “writing for farmers” throughout his creative career, successfully pioneering the Popular creative direction. The Artistic construction of Rural language constitutes a core element of Zhao...
Proceedings Article
Research on Design and Control Method of Bionic Pneumatic Soft Robot
Haoyang Mao
With the development of robot technology in the direction of flexibility and intelligence, the adaptability of traditional rigid structures in complex environments has gradually shown its limitations, and bionic soft robots have attracted wide attention because of their good flexible deformation ability...
Proceedings Article
Game Interaction Design Optimization for Enhanced User Experience
Yang Zhan
With the global gaming industry experiencing rapid growth, user experience (UX) optimization has become a key factor in achieving commercial success. As competition intensifies, developers are realizing that superior UX design significantly impacts player retention and engagement. While previous research...
Proceedings Article
Research on Information Flow Consciousness Logic Based on Cognitive Interaction
Mingxia Sun
The study on information flow consciousness logic grounded in cognitive interaction aims to construct an interdisciplinary theoretical framework to elucidate the intrinsic mechanisms of information flow, cognitive processing, and the dynamic generation of consciousness in human-intelligent agent interactions....
Proceedings Article
Research on Temporary Support Design Using Novel Socket-Type Scaffolding for Roof Trusses in Thai Airport
Zhihui Zhao, Kai Bao, Minghua Shen, Xiubo Han, Zhao Zhang
The development project of Suvarnabhumi International Airport in Thailand is characterized by its large scale and tight construction schedule. The installation of the large-span steel roof trusses required extensive lattice support systems. However, local resource constraints in Thailand made procuring...
Proceedings Article
Socialized Communication Strategies of Gaming Peripheral Brands: Audience Interaction and Content Marketing Analysis of Razer China on Douyin Platform
Yanzhang Li
In the age of short video platforms, gaming peripheral brands are shifting from traditional marketing to interactive and emotionally engaging communication strategies. This study examines how Razer China leverages Douyin to connect with its young gamer audience through participatory content and culturally...
Proceedings Article
Research on Emotional Projection and Symbolic Economy Represented by Virtual Characters in Generation Z
Chenxuan Lin
This study delves into how Generation Z projects emotions onto virtual characters and the symbolic economic paradigm this fosters. As carriers of this group’s psychological needs, virtual characters structurally connect emotional expression with consumption behavior. The research reveals that Gen Z maps...
Proceedings Article
Application, Characteristics and Prospects of Scene Theory in Domestic and Foreign Research— Knowledge Maps Analysis Based on Citespace
Xiao Liu, Xuan Xie
The article utilizes Chaomei Chen et al. team’s quantitative and visualization analysis software CiteSpace to statistically survey and mine the literatures about “Scene Theory” under the Web of Science databases and CNKI databases during the past decade and a half, aiming to make an overall historical...
Proceedings Article
The Influence Mechanisms of AI on Users’ Willingness to Pay on Social Media
Yiran Zhang
With the rapid advancement of generative artificial intelligence, the communicative logic of social media deeply transforms: AI not only plays a central role since it generates content but also increasingly governs information distribution and regulates visibility via the Recommendation-System Mechanism....
Proceedings Article
Scene Music Equipment in Hitchcock’s Movie “Psycho”--Taking “Flight (A)” and “The Rainstorm” as Examples
Zihan Liu
The music in horror movies is crucial for their storytelling, atmosphere creation, and emotional changes. Therefore, this article takes the two scene music pieces “Flight (A)” and “The Rainstorm” from the theme music “Psycho” in “Psycho” as the research objects, using literature review and film observation...
Proceedings Article
The Combination and Practical Enlightenment of Elliott’s Music Education Theory and Orff’s Teaching Method
Yihan Liu
In the research of music education, there are many problems around the aesthetic and practical teaching theory, but there is a lack of research on the combination of practical theory and practice-based teaching methods. Eliot and Orff are both music educators. Although they are in different times, they...
Proceedings Article
The Interplay of Art and Science: A Study of Anatomical Observation in Renaissance Art
Shiting Zhu
The Renaissance marked a turning point in the history of knowledge, when artists and scientists began to look at the world with a new spirit of inquiry. This paper examines how anatomical observation became a crucial link between art and science during this period. The focus lies on the practices of...
Proceedings Article
Short-Form Video Marketing of Chinese Born-Global Brands: A Review of Strategic Evolution and Emerging Frontiers
Siyu Li
This integrative review synthesizes the last five years of interdisciplinary scholarship on how Chinese born-global firms transform short-form video platforms from experimental traffic channels into a governance-governed strategic engine for accelerated internationalization. Adopting a dynamic-capability...
Proceedings Article
How Streaming Services Leverage Marketing Strategies to Sustain Subscriber Engagement
Naomi Dora Bihi-zenou
In today’s fast-growing streaming market, one of the biggest challenges is keeping subscribers engaged over the long term. This paper explores how platforms such as Netflix, HBO, and Amazon Prime have transformed casual viewers into committed fans through targeted marketing strategies. Drawing on industry...
Proceedings Article
The Construction of Heterotopia Space in and Its Dual Effects on Character Creation and Plot Development
Yachun Xin
In 1927, Hemingway’s short story, The Killer, transforms the story space into a heterotopia through a series of images in the text, which has a profound impact on the characters and plot development. In terms of theory, this study selectively uses Foucault’s classic heterotopia theory. Then, the text...
Proceedings Article
Exploring Strategies for the Spatial Transformation of Subway Ancillary Facilities ——Taking Fuzhou Line 4 in China as an example
Li Chen
Subway ancillary facilities serve both as urban transport hubs and integral components of transitional urban spaces. In recent years, Fuzhou’s metro network has undergone continuous expansion. Field investigations reveal that improvements are required for the surface facilities of Fuzhou Metro. Drawing...
Proceedings Article
Research on Makerspaces in Foreign Libraries
Qi Li
To comprehensively understand the research status and development trends of library makerspaces abroad, and to provide practical references and actionable insights for the high-quality construction of library makerspaces in China, this article systematically reviews and analyzes relevant research literature...
Proceedings Article
Study on Digital Collaborative Design and Intelligent Construction Paths for Building Decoration Engineering in the Context of Urban Renewal
Ming Sun
This study develops an integrated framework for digital collaborative design and intelligent construction in architectural decoration engineering, combining Building Information Modeling (BIM), the Internet of Things (IoT), and Artificial Intelligence (AI). A multi-layer coupling structure consisting...
Proceedings Article
An Analysis of Precision Marketing Strategies on Social Media
Wenyang Xiao
The advent of the digital age has radically reshaped the marketing landscape, shifting it away from a mass communication model toward a personalized, data-driven, and interactive paradigm. This paper explores the notable success of Xiaohongshu—a leading Chinese social e-commerce platform—in leveraging...
Proceedings Article
Research on the Mechanism and Path of Digital Economy to Empower the High-quality Development of new Quality Productivity of Yue Kiln Celadon
Danmin Hu, Peng Wu
Based on the practical needs of the integrated development of the digital economy and the Yue kiln celadon industry, this paper discusses the mechanism and path of how the digital economy can empower the transformation of traditional Yue kiln celadon and reshape new quality productivity. By analyzing...
Proceedings Article
Study on Strategy of Image Improvement of Rural Tourism Destination in Jiangsu Province under the Perspective of All-region Tourism
Jingchen Wang, Xueqian Song
This study explores strategies to enhance the image of rural tourism destinations in Jiangsu Province within the framework of all-region tourism. It identifies key challenges such as product homogeneity, insufficient infrastructure, uneven service quality, and weak brand development. Corresponding strategies...
Proceedings Article
Research on Optimization of Picking Strategy in Fresh Pre-Warehouse
Song Jing
With the vigorous development of fresh food e-commerce’s pre-warehouse, how to reduce costs and increase efficiency has become an urgent difficulty to be solved in the operation mode of pre-warehouse. Now, taking the picking strategy of the fresh food e-commerce forward warehouse as the optimization...
Proceedings Article
Research on Sharing Strategies of Public Activity Spaces in Old Residential Areas of Energy-Based Cities——A Case Study of Daqing
Xiaoli Xu, Tong Liu, Jing Liang, Jiaojiao Jia, Zhimin Sun
By investigating the activity characteristics and spatial needs of residents in old residential areas in Daqing, and aiming at the existing problems in outdoor activity spaces, road traffic, greening and pavement, and supporting facilities of the residential areas, this paper proposes optimization strategies...
Proceedings Article
From Object to Subject: the Evolution of Female Characters in Video Game Narratives and Mechanics
Weiwei Wang
The rapid growth and social influence of the video game industry have heightened scrutiny of gender representation, especially as the female player base expands. This study examines the evolution of female characters in video games, tracing their development from objectified narrative symbols toward...
Proceedings Article
Research on Multivariate Statistical Methods for the Identification of Ancient Ceramics from the Husi Kiln
Zheng Xiong, Qiang Wan, Rongling Hu
The identification of ancient porcelain has primarily relied on the manual “visual inspection” by researchers in the cultural heritage sector, lacking scientific and unified criteria. This approach is highly subjective, and the results are often unconvincing. The Husi Kiln, discovered in the 1970s, is...
Proceedings Article
Analysis of Research Hotspots and Trends in Digital Media Art Based on Citespace—Taking WOS Data as an Example (2016-2025)
Jiajie Zhang
Currently, digital media art, as a major part of modern communication media, has a significant impact on the interdisciplinary development of China (such as design, art, journalism and communication, and computer science). Current research on digital media art suffers from unclear development positioning...
Proceedings Article
A Dual-Group Scale for Measuring ICH Experience: Expectation, Participation, and Satisfaction in Yue Kiln Celadon
Hongfei Bao
Intangible Cultural Heritage (ICH) safeguarding must align with public needs, yet current experience measures rely on tourism-oriented scales, neglecting ICH-specific attributes like “living inheritance” and “cultural authenticity.” Most studies target single groups, failing to capture non-participants’...
Proceedings Article
A Semantic–Visual Reasoning Framework for Guangdong Temple Fairs
Yang Zhao, Haorui Yu, Lingan Chen, Qing Zhao
Digital technologies have significantly advanced the visual archiving of intangible cultural heritage (ICH). However, existing methods often struggle to interpret the complex social structures embedded within these activities. This limitation is particularly evident in the digitization of cultural heritage...
Proceedings Article
Developing and Testing a Project-Based Learning Model with Hainan Cultural Integration—The Case of Digital Comics in Vocational Higher Education
Wenwen Shao, Chuhua Ma, Yang Liu, Yang Zhang
This study takes the course “Comics Character and Scene Design” in higher vocational colleges as a practical platform to explore pathways for integrating digital painting techniques with cultural elements distinctive to Hainan under a project-based teaching model. The research aims to strengthen students’...
Proceedings Article
Research on the Aesthetic Culture of Roof Decorations in Chinese Yuan Dynasty Architecture
Jingru Gao
The Yuan Dynasty was the first unified dynasty in Chinese history established by a minority ethnic group. The architectural style of this period not only played a bridging role but also deeply integrated Mongolian grassland culture, Central Plains culture, and foreign cultures, forming a unique era style....
Proceedings Article
Breaking the Fourth Wall: A Cross-Cultural Analysis of Meta-Comedy Strategies in British and American Sitcoms
Kai Wang
Meta-comedy scholarship is disproportionately oriented toward postmodern texts, lacking a systematic exploration of the reflexive practices of Western classical sitcoms and their cross-cultural differences. The present paper examines how Fawlty Towers (1975-1979) and Friends (1994-2004) achieve different...
Proceedings Article
A Brief Analysis of the Application of Minimalist Design Concepts in Online Course Interfaces
Zhiqun Ren, Ahmadrashidi Bin Hasan
With the increasing penetration of digital education, online course interfaces have become a core vehicle for interactive learning. The effectiveness of their design significantly impacts learners’ concentration in their studies. For example, in university online platforms, inadequate design of information,...
Proceedings Article
Don’t Starve: Research and Analysis of Its Success Factors
Yan Bao
As a survival-action video game, Don't Starve delivers an immersive survival experience to players through its unique Gothic art style and high-difficulty gameplay. This paper analyzes the game from aspects such as artistic style, visual presentation, narrative techniques, and gameplay mechanism...
Proceedings Article
Analysis of AI Product Interaction Research Hotspots and Trends Based on Cite Space, taking WOS Data as an Example (2016-2025)
Ziyu Wang
Currently, AI product interaction, as a major part of the human-computer interaction field, has a significant impact on user experience, industry applications, and technological development. The importance of AI product interaction lies in its ability to change the way users communicate with systems...
Proceedings Article
Purchase Intention of Yunnan AR Cultural and Creative Tourism Product: Proposal of a Conceptual Framework and Theoretical Discussion
Jie Yang, Nadia Bt Mohd Nasir, Liying Zhao, Meiling Tan
This study proposes a conceptual framework to explain consumers’ purchase intention toward Yunnan AR cultural and creative tourism products in the evolving landscape of digital tourism. Although Yunnan possesses rich cultural and ethnic resources, existing cultural and creative products often suffer...
Proceedings Article
A Study on the Perceived Usefulness of Smart Home Design for Older Adults in China
Zhichao Zou, Rina Abd Shukor, Rong Dong, Peicong Dai
As China’s population continues to age at an accelerating pace, research and implementation of age-friendly smart home solutions have emerged as a critical frontier within interior design. While smart home systems hold significant potential to enhance the quality of life, security, and convenience for...
Proceedings Article
Toward a Contextualized Model of AI Acceptance in Vocational Design Education
Liying Zhao, Siti Mariam Mat Nor, Jie Yang, Izzuddinazwan Misri
As artificial intelligence (AI) becomes increasingly embedded in design practice, understanding how vocational design students interpret and adopt these technologies has become an urgent research priority. Yet existing technology-adoption models, while analytically robust, fall short of explaining the...
Proceedings Article
A Study on the Mediating Role of Design Thinking in the Relationship Between AI-TPACK Teaching Strategy and Student Learning Outcomes
Rong Dong, Siti Mariam Mat Nor, Zhichao Zou, Izzuddinazwan Misri
Artificial intelligence (AI) is transforming design education, but the cognitive mechanisms that explain how it improves learning outcomes are still unclear. To address this gap, this study incorporates “design thinking” into the technological integration framework, proposing a theoretical model where...
Proceedings Article
Research on the Multidimensional Integration and Practical Path of Elderly Care Space Design under the Concept of Age-Friendly Living
Dongpei Fu, Nurul Azlen binti Hanifah
Against the backdrop of global aging, the design of elderly care spaces has become a core issue closely related to social well-being. This article combines multidisciplinary theories such as color psychology, environmental behaviorology, and ergonomics, as well as diverse elderly care models including...
Proceedings Article
Spatial Distribution Characteristics and Generating Factors of the Shitan Watchtower
Kai Zou, Kaijun Chen, Xiuhong Lin, Jifu Lu, Yilei Pan, Xiaoyi Huang
Shitan Town is one of the areas in Guangzhou with many watchtowers. However, existing studies have never paid attention to the Zengcheng area in the eastern part of Guangzhou and have not focused on the Shitan Watchtower. They have also overlooked the particularity and importance of its location adjacent...
Proceedings Article
Innovation and Practice of Ecological Design on the Path to Carbon Neutrality
Xulin Chen, Nurul Azlen binti Hanifah, Xunrui Fan
As the global ecological environment deteriorates, carbon neutrality has become a crucial goal for humanity’s pursuit of sustainable development. This paper delves into the close connection between eco-design and carbon neutrality, elucidating the pivotal role of eco-design in achieving carbon neutrality...
Proceedings Article
Study on the Influence of Dam Shape Optimization on Public Visual Perception Preference under the Background of River Reconstruction
Xunrui Fan, Nurul Azlen binti Hanifah, Xulin Chen
Taking the Baxiwan River in Yong’an City, Fujian Province as an example, this study focuses on the correlation mechanism between dam shape optimization and public visual preference, and quantifies the recombination effect of dam shape on landscape elements. Verify the causal chain between landscape element...
Proceedings Article
A Study on the Industry-Oriented Talent Cultivation Model in Bridal Fashion Design- An Empirical Comparative Analysis Based on Curriculum Reform in the Wedding Gown Specialization
Yiting Zhao, Nurul Azlen binti Hanifah, Lei Yin
With the growing demand for wedding dress design professionals capable of market-oriented output, traditional teaching approaches—which lack industry chain practice and market feedback mechanisms—have resulted in a disconnect between talent supply and industry needs. This study focuses on undergraduate...
Proceedings Article
Research on the Excavation and Cross-Field Integration of Animation Cultural Genes in Jilin Province, China
Ziqi Liu, Nurul Alzlen binti Hanifah, Jiamin Tao
Against the integration of China’s cultural power strategy and digital economy, Jilin Province—with profound cultural heritage and animation industry foundations—has unique animation cultural genes. Based on cultural gene theory (Dawkins, 1976) and industrial integration theory, this paper excavates...
Proceedings Article
Ningbo Port and the Maritime Trade of Celadon from the Shanglin Lake, 800 - 1200: New Perspectives and Insights from Archaeological Evidence
Thomas Hirzel, Xiaoyu Chen
This paper explores the pivotal role of the Yue kilns in the Shanglin Lake region in the production of celadon and its trade via the Ningbo port along the Maritime Silk Road between 800 and 1200 CE. Drawing upon new perspectives and insights from archaeological evidence, the study shows that the Shanglin...
Proceedings Article
The Impact of Wanghong Platforms on the Production of Tourism Space and Homestay Architectural Design
—A Case Study of Rural Areas around Mogan Mountain, Deqing County, Zhejiang Province
Xiaojing Fan
With the rapid development of digital platforms, the influencer economy has become an important force reshaping the tourism landscape. Based on Henri Lefebvre’s theory of spatial production, this paper explores the influence of online platforms (such as Douyin and Xiaohongshu) on the architectural design...
Proceedings Article
Electric Vehicles, Energy Security, and Geopolitics: A 21st‑Century Nexus
Xing Li
Electric vehicles (EVs) play a crucial role in reducing transport-related emissions— a key driver of global climate change—and enhancing national energy security by lessening dependence on imported fossil fuels. Notably, they also reshape global geopolitical dynamics, altering how nations interact in...
Proceedings Article
Research and Review on the Construction of New Corporate Think Tanks for World-Class Enterprises
Yan Chang, Chen Wang, Yunfei Xu
As the global digitalization process accelerates, new-type think tanks are playing an increasingly important role in national governance and social development. This paper delves into the key technologies and innovative pathways for the development of new-type think tanks, with a particular focus on...
Proceedings Article
The Development of the American West and the Shaping of Its National Character
Shengjie Zhao
The development of the American West (from the end of the 18th century to the beginning of the 20th century) is the core historical process of shaping the national character of the United States. This century-old colonization took territorial expansion as the surface and spiritual remodeling as the inside,...
Proceedings Article
Fate, Determinism, and Free Will in Dark Fantasy Games: A Compatibilist Analysis
Yongfu Gao
This paper examines the philosophical tension among fatalism, determinism, and free will in dark fantasy games, using Black Myth: Wukong as a case study. Through the lens of compatibilism, the study explores how predetermined narrative structures can still offer players meaningful choices, enabling agency...
Proceedings Article
Exploring the Dilemma of Contemporary Intelligentsia Based on Lu Xun’s Literature: Taking Kong Yiji as an Example
Yuelei Li
Lu Xun’s Kong Yiji reveals the predicament faced by old-type literati after the abolition of the imperial examination system, resonating strongly with contemporary intelligentsia. Today, issues such as the devaluation of qualifications and employment difficulties have once again plunged intelligentsia...
Proceedings Article
Power in the Folds of Clothes: Costume Symbols and Female Micropolitics in The Song of Eternal Sorrow
Ruoxuan Shi
In the traditional field of literary criticism, dress writing focuses on the symbolic function of the mirror image of the times and the social class. With the in-depth excavation of the semiotic theory on the meaning practice of the object system and the revelation of Foucault’s micro power theory on...
Proceedings Article
Identity Displacement and Human Awakening Amidst Survival Predicament: A Brief Analysis of Shen Congwen’s The Husband
Shiqing Cui
Shen Congwen’s short story The Husband describes a tale about boat prostitutes in Xiangxi, providing reference materials for people to understand the distorted social ethics and the alienation of people caused by urban civilization at that time. It shows the inner struggle and resistance of a countryman...
Proceedings Article
The New Materialist Practice in Andrew J. Greene’s TASTE
Jiaqi Wang
In the contemporary social context marked by resource scarcity, ecological crises, and algorithmic capitalism, material is no longer a passive medium in artistic creation but has become a central focus in both theory and practice. Contemporary art and curatorial practices have shifted their attention...
Proceedings Article
Research on Communication Strategy of Short Drama with Red Theme
Meng Zhang
This study investigates the synergistic mechanisms between “pleasure rhythm” and “emotional resonance” in red-themed micro-series, addressing the core challenge of how to achieve lightweight, youth-oriented yet profound dissemination of red culture in the digital media era. The paper first conducts textual...
Proceedings Article
Barriers and Pathways for Industry-University-Research (IUR) Models in Vocational Education under the AI Era: Toward Effective School–Enterprise Collaborative Training
Ziyu Lu
In the context of vocational education reform, the collaborative model of industry-academia-research has gradually become an important pathway for talent cultivation. This model integrates multiple advantages, achieving an organic combination of theory and practice, thereby enhancing the relevance and...