A Semiotic Analysis on LAY’s and EXO’s Selected Music Videos

DOI

10.2991/assehr.k.200406.010How to use a DOI?

Keywords

connotation, denotation, music video, semiotics, sign

Abstract

This study describes the semiotic signs and implied meanings of two music videos. The videos studied were “Goodbye Christmas” by Lay and “Universe” by EXO. The writer focused on the study of denotation, connotation, and myth in these videos by using Barthes’ theory. In this case, all scenes such as properties, gestures, expressions, and activities in both music videos are called denotation. This analysis used a descriptive qualitative method to analyze scenes in both music videos. Based on the analysis done, it can be affirmed that music videos can be analyzed using Barthes’ theory. The results find that the visual images communicate implied meaning conveyed through the visual images. These images communicate feelings of sadness and separation as well as friendship and affection. The messages implied in the whole scenes of both music videos are the representation of problems that shackle humans, realization, efforts, and results of the efforts done to solve the problems.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Eka Margianti Sagimin
AU  - Ratna Sari
PY  - 2020
DA  - 2020/04/09
TI  - A Semiotic Analysis on LAY’s and EXO’s Selected Music Videos
BT  - Proceedings of the Twelfth Conference on Applied Linguistics (CONAPLIN 2019)
PB  - Atlantis Press
SP  - 43
EP  - 50
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200406.010
DO  - 10.2991/assehr.k.200406.010
ID  - Sagimin2020
ER  -