Deixis Investigation of Motivational Speech in Jack Ma’s “Empowering Young African Entrepreneur in Nairobi” Speech

DOI

10.2991/assehr.k.200406.020How to use a DOI?

Keywords

deixis, deictic expression, Jack Ma, motivational speech

Abstract

This study aims to investigate the types of deictic expressions used by Jack Ma in one of his speeches in Nairobi and how these deictic expressions helped him in motivating his audience. Drawing on Fillmore’s (1997) category of deixis, this qualitative study found that three types of deixis were present in Jack Ma’s speech with the person deixis as the most frequently used type. Furthermore, the use of these deictic expressions constructs the deictic field where Jack Ma situated himself at the deictic centre. The finding suggests that deictic expressions helped him to persuade the audience to trust the speaker and also to motivate them. This study is expected to contribute insights to how deictic expressions can be used to motivate the audience.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ira Destiari Rahayu
AU  - Eri Kurniawan
PY  - 2020
DA  - 2020/04/09
TI  - Deixis Investigation of Motivational Speech in Jack Ma’s “Empowering Young African Entrepreneur in Nairobi” Speech
BT  - Proceedings of the Twelfth Conference on Applied Linguistics (CONAPLIN 2019)
PB  - Atlantis Press
SP  - 102
EP  - 106
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200406.020
DO  - 10.2991/assehr.k.200406.020
ID  - Rahayu2020
ER  -