The Use of Information and Communication Technology Through Website and Social Media as Public Relations Information Media

DOI

10.2991/assehr.k.201112.048How to use a DOI?

Keywords

Elementary School, Public Relations, ICT, Website, Social Media

Abstract

The purpose of this study was to determine the use of communication and information technology through websites and social media as public relations information. Public relations are an effort to build and maintain a good reputation, image and communication between the organization and the public. School public relations as a forum for schools in conveying information to the public about everything related to the formation of the school image, programs, profiles and school promotion. In the current era of globalization, the development of technology is increasing rapidly so that information can be obtained more quickly by the public. School public relations are required to follow technological developments by utilizing online media, namely websites and social media as school information media to the wider public. Data collection techniques were carried out by observation, interviews, and documentation. The research subjects consisted of the vice principal in the field of public relations, the coordinator of the public relations section of the website and social media by determining the sample using purposive sampling technique. The results showed the role of communication and information technology through websites and social media at As-Salam Islamic Elementary School, Malang, Indonesia as a medium for delivering school information and a means of communication between schools and parents and public.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Endang Putri Damai Hia
AU  - Dedi Prestiadi
AU  - Maisyaroh
AU  - Siti Isnaini Maghfiroh
AU  - Vera Mega Oktaviani
PY  - 2020
DA  - 2020/11/12
TI  - The Use of Information and Communication Technology Through Website and Social Media as Public Relations Information Media
BT  - Proceedings of the 2nd Early Childhood and Primary Childhood Education (ECPE 2020)
PB  - Atlantis Press
SP  - 269
EP  - 274
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201112.048
DO  - 10.2991/assehr.k.201112.048
ID  - Hia2020
ER  -