Proceedings of the 2018 International Conference on Education Science and Social Development (ESSD 2018)

Session: Social Development

38 articles
Proceedings Article

Competency Acquisition in Applied Knowledge Engineering

Vera G. Meister
The ability to model business knowledge is one of the core competences in the discipline of Information Systems. In addition, the modeling of business processes and structures has found wide acceptance in study programs for economic sciences. In addition to the knowledge of modeling paradigms, notations...
Proceedings Article

Analysis on the Whitewashing Motivation of Financial Statement of Listed Real Estate Companies in China

Wei Weng, Xiaoyuan Zhu, Ningbang Wang, Bo Peng
Starting from the whitewashing situation of the financial statements of real estate enterprises with whitewash motivation, case analysis is carried on based on the previous theoretical research. Through the study of the research on the whitewash motivations and methods of real estate enterprises, and...
Proceedings Article

The Present Situation and Thinking of the Animal Model of “Yin Deficiency”

Ming Bai, Xin Lou, Ting Wang, Dandan Liu, Mingsan Miao
Objective: To investigate the existing deficiency model modeling methods, model features, mechanisms and existing problems, propose new ideas deficiency model. Methods: Analysis of literature and practice researchers combined the existing deficiency model characteristics summarized. Results: The existing...
Proceedings Article

Practice of Software Engineering Specialty in the Perspective of Application Transformation

Bin Wen, Xiuhong Zhang, Xueping Zhang, Bing Han, Mousong Fu, Ziqiang Luo
The new era needs new achievements and new coordinates, and the application transformation construction at the provincial level determines the new direction and goal for the software engineering major. This paper comprehensively discusses the construction idea and specialty construction plan of the pilot...
Proceedings Article

Health Care for an Aging Society on the Belt and Road: A Zhejiang Story

Shiming Tang, Changjuan Guo, Wenjie Ge, Lidan Xu
Purpose: Meeting challenges and demands of society of aging, population of advanced aging and elderly families and innovating the home care service. Methods: Research group selected 25 communities under the jurisdiction of Tianshui Street, Changqing Street and Xiaoying Street in Hangzhou as the typical...
Proceedings Article

Preliminary Research on Basic Color Words in [Wa] Language

Zhixiang Xie
The Color Words is a common word category among each national language in the world, there are five core terms of basic color words in the Va[Wa] language: Black, white, red, green, yellow; The basic language words in Va[Wa] language can be divided into single color words and composite color words in...
Proceedings Article

The Research of Brand Loyalty on the Perspective of Customer Value

Yanan He, Yan Yan
It is difficult to get advantage if the companies only stay in the product and quality level. Brand marketing era is already here, and competition between brands has gradually become the focus.How to make customers brand loyalty and how enterprises can establish and strengthen the loyalty relationship...
Proceedings Article

Design of Cloud Clothing System Based on Haar Algorithm

Jinhuan Wang, Chun Jiao, Shuai Xv, Fuzhou Li
With the rapid development of network technology, People are frequently unsatisfied with the online shopping, especially for the online shopping of clothes. For solve the problem, a cloud dressing system based on Haar algorithm is raised. It matches the collected data with Haar algorithm, endows the...
Proceedings Article

Construction of Sustainable Scientific and Technological Innovation Team based on Sense of Achievement

Shiying Wang, Weiguo Li, Xianhua Yao
In order to promote mass entrepreneurship innovation in a larger area and higher class deeper, a new innovation and entrepreneurship model is formed, the intelligent control robot innovation team of Taiyuan University of Technology aims to achieve a sense of achievement and they pay attention to the...
Proceedings Article

The Research of Vocational Training Performance in Small and Medium Enterprises in China

Guochao Lin
The purpose of the research is to try find out the importance of employee's performance to business growth, particular focusing on the vocational training in SMEs. It is considered that SMEs who keep their autonomy and market power in a business growth competitiveness position, are those with the highest...
Proceedings Article

The Intention Research on Sports Leisure Behavior of Wuhan Citizens

Yuguang Zhu
In five thousand years of history, the society is constantly making progress. Particularly, after entering 21st century, economy is dramatically improving, and incomes and spare time are constantly improving, and people’s thought is improved to a realm and requirements of life quality are also improved....
Proceedings Article

Research on the Innovative Development of Inclusive Finance for the Rural Area in Hubei Province from the Perspective of Financial Poverty Alleviation

Xiaocui Deng
Financial poverty alleviation is an important means of developing the rural economy. Inclusive finance can effectively improve the imbalanced allocation of financial resources and help to lift those farmers out of poverty. Based on the analysis of the poverty alleviation practice of inclusive finance...
Proceedings Article

The Remodeling of Brand Image of the Time-honored Restaurant Brand of Wuhan based on Emotional Design

Jingjing Guo, Kije Kwon
Emotional design theory provides a multi-dimensional, experience-based design concept for the reshaping of the Time-honored brand image. It also has a very important significance in delineating the strong emotional connection of consumers. This thesis starts from the current situation of Wuhan Time-honored...
Proceedings Article

Characteristics and Application Analysis of Chinese Medicinal Herbs Containing Dates

Ming Bai, Xin Lou, Yanyan Miao, Mingsan Miao
Jujube also known as red dates, dried jujube, it is the dried fruit of Rhamnaceae plants. It's commonly used in clinical tranquilizing by nourishing the heart, tonifying Qi and blood, strengthening the spleen and stomach. In all ages, Chinese jujube is widely used in Clinical Prescriptions. In particular,...
Proceedings Article

Electronic-Date Evidence Regulation and Improvement of Public Security Cases

Jian Wei
With the advent of the era of Internet big data, electronic data has penetrated into all aspects of our lives and gradually became the legal evidence of the three major lawsuits in China. In the field of public security law enforcement, it has also become one of the important evidence of public security...
Proceedings Article

Research on the Current Situation and Development of Sharing Economy: A Case Study of the ofo Shared Bicycle Business Model

Wei Weng, Qiufang Ren, Wenqin Ming, Fei Li
In recent year, the “Community Structured Collaborative Consumption” has continued to heat up, and various emerging internet companies have quickly attracted public attentions and capital favors. 2016 marks the very first year of development of shared bicycles. The sharing of bicycles enables people...
Proceedings Article

Study on Ways of Promoting Core Competence of Enterprise through Management Accounting Against the Background of Big Data

Guyin Li, Luo Wang
In the era of big data, the environment of accounting has changed significantly. Companies are urgently required to make better use of management accounting, change the status of financial and business separation of traditional financial accounting, improve the timeliness and usefulness of management...
Proceedings Article

Research Status and Development Trend of Chinese Terminology Set Matching

Huimin Hou, Cheng Dong, Yunliang Zhang
Term matching plays an important role in natural language processing and knowledge mining. Matching of term sets can enhance the semantic information of terms and improve the precision of term matching, which is crucial for the development of term matching. Therefore, in view of the diversity of the...
Proceedings Article

Study on Influence of the Number of Assembly & Disassembly of Special Screws in Glued Laminated Bamboo Wood on the Joint Strength

Hengwang Zhang
Screw joint is one of the basic joint forms applied in glued laminated bamboo wood. This paper is based on the basic elements of the special thread of glued laminated timber, and through test to discuss the influence of assembly & disassembly number factor of screw joint on the mechanical properties...
Proceedings Article

Respite Service for the Elderly of the Belt and Road: A Zhejiang Story

Shiming Tang, Wenjie Ge, Changjuan Guo, Lidan Xu
In 2011, Chinese society has entered an aging society in an all-round way. In 2030, it will overtake Japan and become the country with the highest degree of population aging in the world. Zhejiang and Hangzhou are the first areas in the country and the whole province to enter the aging society. In order...
Proceedings Article

An Interpretation of The House on Mango Street from the Perspective of Self Consciousness and Patriarchy

Shaojun Duan
Sandra Cisneros is an outstanding contemporary poet, a Mexican writer. Her novel The House on Mango Street tells us a story about the life of a poor Mexican girl living in Chicago community. The protagonist of this story is a teenage girl, and the author narrates her stories, including the mental journey,...
Proceedings Article

A Study on the Aesthetic Ideology in Carl Sandburg's Nature Poems

Shaojun Duan
Carl Sandburg was an outstanding modern American poet, many of his poems voice the development of the American society and express and deliver his concern towards the civilians and those poems received a warm welcome from the populace as well as the academic world. However, his nature poems which convey...
Proceedings Article

Review of Concrete Appearance Quality, Defect Prevention and Treatment Methods

Chunfeng Li, Yubo Yang, Chenglin Yao, Zhongjun Deng, Yongmei Jia, Bin Zhi
Concrete is widely used in hydraulic structure, which may lead to the concrete appearance quality defects. Treatment methods for the appearance quality defects are different due to different forming reason. Combining with engineering practice, this paper points out a large number prevention and control...
Proceedings Article

Application of Root and Rhizome of Chinese Traditional Medicine Flowers

Ming Bai, Bingjie Chang, Mingsan Miao
objective: To explore the application of flowers of medicinal herbs with root and rhizome plant as medicinal materials. Method: Through the literature review, Pharmacopoeia and related research background, analysis of root and rhizome flower’s medicinal applications is investigated. Result: Root medicine...
Proceedings Article

Source Tracing and Application of Regional Natural Materials in Ecological Buildings

Meng Yuan
In this paper the ecological limitations of natural materials in the origin of creation are proposed. By tracing the source of regional natural materials in ecological buildings and by taking contemporary works as examples, it is analyzed that the sustainable development of modern ecological buildings...
Proceedings Article

The Integration of the Eastern and Western Management Ideas under the Strategic Vision of Globalization

Yaling Li
Despite of the differences, eastern and western management ideas are essentially consistent, which is an important basis for the integration of eastern and western management ideas. In the process of integration, we not only should learn from each other's advanced management ideas, but also should be...
Proceedings Article

On the Buddha Posture in Heart of Darkness

Hong Gao
The elusive Buddha postures of Marlow Conrad has crafted in Heart of Darkness have manifold literary values. Aside from resonating with the structure of the story, they also project the theme of disillusion and allude to the Buddhist solution to the crisis of material worship prevailing the west around...
Proceedings Article

Data-based Research on the Relationship between the Share Structure of State-owned Holding Bank and Corporate Performance

Wei Weng, Jiahui Jiang, Xiaohan Jiang, Lingyan Niu
Taking the joint-stock commercial banks listed on Shanghai and Shenzhen A-shares Exchanges during 2014-2016 as the study samples, this article provides an empirical study on the relationship between the share structure of state-owned holding bank and corporate performance, in which the particularities...
Proceedings Article

Characteristic Analysis of Toxic Traditional Chinese Medicine Contained in Pharmacopoeia 2015

Ming Bai, Yanyan Miao, Xin Lou, Mingsan Miao
Toxic Chinese medicine simply refers to the toxic reaction in clinical application of traditional Chinese Medicine, for a long time, The broad masses of the people think in the subconscious is the drug itself has some toxicity, In addition, there are loopholes and misunderstandings in the understanding...
Proceedings Article

Adaption and Selection in C-E Translation of Political Writings

Jinying Leng
C-E Translation of political writings is one of indispensable elements to achieve China’s go global in international communications. Whether Chinese political writings can successfully get access to the English-speaking readers and obtain favorable climate in international community is the major concern...
Proceedings Article

Empirical Analysis on the Measurement of Rural Financial Ecological Environment in Jilin Province

Chunhui Wang, Nan Wu
Financial ecological environment has become an important system which is used to measure the economic development level of a country or region. However, it is so vital that concerning about the rural economy and its reasonable development in the critical period of transformation. This paper, in which...
Proceedings Article

Better Chinese Cuisine for the Belt and Road People’s Connectivity: A Zhejiang Story

Shiming Tang, Jingmin Zhang, Changjuan Guo, Wenjie Ge
Chinese food is the manifestation of Chinese traditional culture, and recognized by the world gradually. The popularity of Chinese food shows the unique charm of Chinese traditional culture. But there are still many problems to be solved in the process of Chinese food going to the world. Therefore, this...
Proceedings Article

Study on the Correlation between the Returns of the Shanghai and Shenzhen Stock Market Based on Copula Model

Siliang Guo
Using the Copula function to study the correlation between the stock market of Shanghai and Shenzhen in China., selecting the sample data of the two stock market to construct the Copula-EGARCH (1,1) -t model to describe the correlation degree and correlation structure between the two stock markets.
Proceedings Article

Legal Status of Village-level Head River Administrator

Feiming Li
the system of village-level river is a system innovation based on the implementation of the National "head river administrator system". At present, all parts of the country have encountered a series of legal problems in the reform of village-level head river administrator system. Its root cause lies...
Proceedings Article

The Role of Peasant Cooperatives in the Perspective of Tourism Poverty Alleviation——An Empirical Study on the Reform of “Three Changes of Panzhou” in Guizhou Province

Jian Yue, Ping Huang, Ziyue Yan, Kangping Leng
In today's society, the problem of poverty is highly concerned about all over the world. China is a large population country, among there are a large number of poor people. In order to reduce effectively poverty, our government has been trying various ways and means. Tourism poverty alleviation has been...
Proceedings Article

Research on Methods and Contents of Collecting Data for Urban Master Planning in China

Jie Shen, Haiying Wang, Shuanghui Sun
Data collection has always been the basis of planning, and only an informative basic data survey can be used for reasonable planning. The collection of basic data on urban planning was officially promulgated in 2012 in the form of national standard, “Code for the Collection of Basic Data for Urban Planning”...
Proceedings Article

E-governance and Social Education in Africa: a Trend or a Real Appropriation? Case of Burkina Faso

Lassane Tapsoba, Zhitao Xiao
According to international reports, the relationship between e-governance and social education is contributing to improve the growth of developing countries, especially in Africa. Despite the redoubling of efforts to use electronic and mobile services to the benefit of all and the increased access to...
Proceedings Article

A Window and a Mirror to China’s Law Record:--Millard’s Review in Early 20th Century (1917-1937)

Zhuo Yang
Published in China and mostly circulated in the West, the English newspaper Millard’s Review is an archive of Chinese historic events from foreign perspective on the crest of tumultuous social changes, i.e., the early 20th century. Based on themes and features of the news report, introductory essays...