Ayam Taliwang as a Solace After Disaster

DOI

10.2991/aer.k.200325.057How to use a DOI?

Keywords

destination branding, culinary, food tourism

Abstract

Lombok tourism industry slumped dramatically since the earthquake. Comprehensive efforts are needed to make it rise again and bring prosperity to the people. Among them, through culinary.AyamTaliwang, despite coming from Sumbawa, a famous culinary carries the name of Lombok. However, the popularity of this cuisine is not managed well yet as the potential of culinary tourism. In fact, the potential of culinary tourism is an important element of destination marketing. This study uses data collected through e-observation and in-depth interviews with Lombok tourism stakeholders in Mataram in April 2019. As a result, there are various obstacles to involving culinary tourism within the framework of Lombok’s tourism industry. Therefore, the results of this study are formulated suggestions to maximize the potential of culinary tourism as part of efforts to revive tourism in Lombok.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Eli Jamilah Mihardja
AU  - Tuti Widiastuti
AU  - Prima Mulyasari Agustini
AU  - Fatin Adriati
AU  - B. P. K. Bintoro
PY  - 2020
DA  - 2020/03/30
TI  - Ayam Taliwang as a Solace After Disaster
BT  - Proceedings of the 5th International Conference on Food, Agriculture and Natural Resources (FANRes 2019)
PB  - Atlantis Press
SP  - 287
EP  - 290
SN  - 2352-5401
UR  - https://doi.org/10.2991/aer.k.200325.057
DO  - 10.2991/aer.k.200325.057
ID  - Mihardja2020
ER  -