Cultivation of Data Literacy of University Students in the Era of Big Data: Contents and Countermeasures -- Taking Consumer Behaviour Course Teaching as an Example
- https://doi.org/10.2991/hsmet-18.2018.26How to use a DOI?
- data literacy; consumer behaviour; course teaching; university students; culture countermeasures
This paper used qualitative research method , depended on teaching characters, studied how to cultivate data literature of university students through
course. Firstly, based on the researches of predecessors, determined the concept and the associated concepts of the data literacy, and analysed the reasons why the concept of data literacy was put forward. Secondly, it debated the core contents of data literacy in course teaching. This paper thought they should include data awareness, abilities of data collection, data handle and management, data analysis and comprehension, decision based on data, and legal and ethical awareness on using data etc. Two sides of awareness and abilities were concluded in the core contents. The lastly, this paper presented countermeasures on cultivation and training the data literacy of university students in course teaching. It concluded that should combine the teaching content with the cultivation of data literacy organically.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Qiuhong Zhang PY - 2018/06 DA - 2018/06 TI - Cultivation of Data Literacy of University Students in the Era of Big Data: Contents and Countermeasures -- Taking Consumer Behaviour Course Teaching as an Example BT - Proceedings of the 2018 3rd International Conference on Humanities Science, Management and Education Technology (HSMET 2018) PB - Atlantis Press SP - 132 EP - 135 SN - 2352-5398 UR - https://doi.org/10.2991/hsmet-18.2018.26 DO - https://doi.org/10.2991/hsmet-18.2018.26 ID - Zhang2018/06 ER -