Cultivation of Data Literacy of University Students in the Era of Big Data: Contents and Countermeasures -- Taking Consumer Behaviour Course Teaching as an Example

DOI

10.2991/hsmet-18.2018.26How to use a DOI?

Keywords

data literacy; consumer behaviour; course teaching; university students; culture countermeasures

Abstract

This paper used qualitative research method , depended on teaching characters, studied how to cultivate data literature of university students through course. Firstly, based on the researches of predecessors, determined the concept and the associated concepts of the data literacy, and analysed the reasons why the concept of data literacy was put forward. Secondly, it debated the core contents of data literacy in course teaching. This paper thought they should include data awareness, abilities of data collection, data handle and management, data analysis and comprehension, decision based on data, and legal and ethical awareness on using data etc. Two sides of awareness and abilities were concluded in the core contents. The lastly, this paper presented countermeasures on cultivation and training the data literacy of university students in course teaching. It concluded that should combine the teaching content with the cultivation of data literacy organically.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qiuhong Zhang
PY  - 2018/06
DA  - 2018/06
TI  - Cultivation of Data Literacy of University Students in the Era of Big Data: Contents and Countermeasures -- Taking Consumer Behaviour Course Teaching as an Example
BT  - Proceedings of the 2018 3rd International Conference on Humanities Science, Management and Education Technology (HSMET 2018)
PB  - Atlantis Press
SP  - 132
EP  - 135
SN  - 2352-5398
UR  - https://doi.org/10.2991/hsmet-18.2018.26
DO  - 10.2991/hsmet-18.2018.26
ID  - Zhang2018/06
ER  -