Research on mergers and acquisitions of the international hotel group -- Take Marriott M & A Starwood as an example

DOI

10.2991/hsmet-18.2018.147How to use a DOI?

Keywords

International hotel group, Mergers and Acquisitions,Rebranding,Brand integration

Abstract

The global hotel industry has begun to expand with mergers and acquisitions as its main form since the 20th century. M&A has become an extremely important way for international hotel groups to expand their scale and increase their competitiveness. This document analyzes the main motivations for the acquisition of Starwood by Marriott, discusses the challenges and difficulties faced by Marriott and Starwood in the process of rebranding and brand integration, and proposes future rebranding and brand integration ideas.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Junfeng Wang
PY  - 2018/06
DA  - 2018/06
TI  - Research on mergers and acquisitions of the international hotel group -- Take Marriott M & A Starwood as an example
BT  - Proceedings of the 2018 3rd International Conference on Humanities Science, Management and Education Technology (HSMET 2018)
PB  - Atlantis Press
SP  - 743
EP  - 746
SN  - 2352-5398
UR  - https://doi.org/10.2991/hsmet-18.2018.147
DO  - 10.2991/hsmet-18.2018.147
ID  - Wang2018/06
ER  -