The Sublimation of the Image Narration in Advertisement When Myth Meets Design

DOI

10.2991/icadce-18.2018.103How to use a DOI?

Keywords

myth; advertising design; image language; narrative; resonance

Abstract

In the context of visual culture, advertising image narration is widely spread and quickly integrated into people's life. Fairy tales themselves are also a kind of narrative culture. It is like a treasure trove of knowledge left by our ancestors, balancing nature and history, fantasy and reality, and achieving a blending of them. Symbolic fairy tales abound. The use of eastern and western myths as visual symbols in advertisement image narration symbolizes the collection of collective consciousness and the recognition of common emotions. Myth and advertising image narration complement each other, and their integration transcends language barriers. Inspired by the mythological theme, the creative content of advertisement is more abundant and enriched, which ignites the influence of the brand.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Tingjin Shi
PY  - 2018/07
DA  - 2018/07
TI  - The Sublimation of the Image Narration in Advertisement When Myth Meets Design
BT  - Proceedings of the 4th International Conference on Arts, Design and Contemporary Education (ICADCE 2018)
PB  - Atlantis Press
SP  - 488
EP  - 491
SN  - 2352-5398
UR  - https://doi.org/10.2991/icadce-18.2018.103
DO  - 10.2991/icadce-18.2018.103
ID  - Shi2018/07
ER  -