Proceedings of the 3rd International Conference on Arts and Design Education (ICADE 2020)

Implementation of Project Based Learning Model to Improve the Quality of Visual Communication Design Learning Through the Collaborative Program of Design Development and Branding Tourist Destinations in Kuningan Regency of West Java Province

Authors
Nanang Ganda Prawira, Arief Johari, Aditya Aditama Putri Hikmatyar
Corresponding Author
Nanang Ganda Prawira
Available Online 4 February 2021.
DOI
10.2991/assehr.k.210203.004How to use a DOI?
Keywords
learning, project-based, contextual, thematic, integrated
Abstract

This study aims to develop a visual promotion design and branding of tourist destinations in Kuningan Regency. In implementation, the Study Program has integrated into the implementation of the 2018 Curriculum. All relevant courses are directed contextually, thematically, and integratively (Permendikbud No.3 of 2020). The study program organizes the learning plan in an integrated theme with the theme “Learning Based on Project Design and Branding Development for Tourism Destinations in Kuningan, West Java”. All students of class 2018 in semester 4 (four) as research samples and lecturers who manage study program courses in that semester work collaboratively. Learning that contains practicum in real fields begins with pre-research: problem identification and data collection in eight tourist destinations in the Kuningan Regency, West Java, which are the focus of design development. This study uses a qualitative output approach in the form of an innovative project-based learning model, as well as learning outcomes in the form of videography, photography, and other visual promotions. The results of the implementation of this learning are an effort to improve the quality of learning and strengthen competence in the Visual Communication Design study program, FPSD, Universitas Pendidikan Indonesia.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 3rd International Conference on Arts and Design Education (ICADE 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
4 February 2021
ISBN
10.2991/assehr.k.210203.004
ISSN
2352-5398
DOI
10.2991/assehr.k.210203.004How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Nanang Ganda Prawira
AU  - Arief Johari
AU  - Aditya Aditama Putri Hikmatyar
PY  - 2021
DA  - 2021/02/04
TI  - Implementation of Project Based Learning Model to Improve the Quality of Visual Communication Design Learning Through the Collaborative Program of Design Development and Branding Tourist Destinations in Kuningan Regency of West Java Province
BT  - Proceedings of the 3rd International Conference on Arts and Design Education (ICADE 2020)
PB  - Atlantis Press
SP  - 12
EP  - 20
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210203.004
DO  - 10.2991/assehr.k.210203.004
ID  - Prawira2021
ER  -