Transitivity and Critical Discourse Analysis on Emma Watson's Speech at the Launching of UN Women "HeForShe" Campaign

DOI

10.2991/icaess-19.2019.37How to use a DOI?

Keywords

campaign; Critical Discourse Analysis; gender inequality; transitivity

Abstract

This research focuses on the analysis of transitivity, social wrong and solving problem in Emma Watson's speech for the HeForShe campaign by using Fairclough's theoretical framework of critical discourse analysis. Transitivity analysis is the fundamental tool to see how Emma Watson using language to show people ideology of the issue and also assert her thought in the speech which elaborated in the Fairclough's steps methodology to find the social wrong, obstacle in solving the social wrong, the position of social wrong and the strategies to pas the social wrong. The results show that there are some issues that needs to be dealt with to achieve gender equality. Women and men need to be united because the impact of the gender inequality is not only for women but men as well. Redefinition of feminism hopefully can make people disassociate feminism with man-hating ideology. The use of the public figure as the speaker is one of the effective way to highlight gender inequality issue and that seems controversial as it gets a lot of attention through social media.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Roza Puspita
AU  - Condra Antoni
PY  - 2019/12
DA  - 2019/12
TI  - Transitivity and Critical Discourse Analysis on Emma Watson's Speech at the Launching of UN Women "HeForShe" Campaign
BT  - Proceedings of the 1st International Conference on Applied Economics and Social Science (ICAESS 2019)
PB  - Atlantis Press
SP  - 159
EP  - 165
SN  - 2352-5398
UR  - https://doi.org/10.2991/icaess-19.2019.37
DO  - 10.2991/icaess-19.2019.37
ID  - Puspita2019/12
ER  -