e-Application Quality, e-WoM, and Perception Value on Customer Value Transaction e-Ticketing
- https://doi.org/10.2991/icaess-19.2019.48How to use a DOI?
- e-application quality; e-wom; perceived value; purchase decision
The purpose of this research is to examine the quality of e-application, e-wom, and perceived value of the e-ticketing transaction decision. This research took a sample of 102 respondents using purposive sampling technique. Data collection using questionnaires conducted online by Instagram direct message. Questionnaires were measured using a Likert scale. The research data were analyzed by simple linear regression analysis. The results of this research showed that there was an influence between the quality of e-application, e-wom, and perceived value of the e-ticketing transaction decision.
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Raja Putri AU - Hendra Gunawan PY - 2019/12 DA - 2019/12 TI - e-Application Quality, e-WoM, and Perception Value on Customer Value Transaction e-Ticketing BT - Proceedings of the 1st International Conference on Applied Economics and Social Science (ICAESS 2019) PB - Atlantis Press SP - 101 EP - 105 SN - 2352-5398 UR - https://doi.org/10.2991/icaess-19.2019.48 DO - https://doi.org/10.2991/icaess-19.2019.48 ID - Putri2019/12 ER -