The Effect Of Products, Promotion And Prices On The Interest Of Non Metal Trade In Pt Pegadaian Branch Help Mega Legend Batam
- 10.2991/icaess-19.2019.49How to use a DOI?
- product; promotion; price; buying interest
This study aims to determine and analyze the influence of products, promotions and prices of interest to buy precious metal at PT Pegadaian CP Mega Legend Batam simultaneously or partially. The population in this study is 50 customers who repeatedly purchase precious metals from 2015-2017 at PT Pegadaian CP Mega Legend Batam. The number of samples in this study were 50 respondents using non probability sampling method. The analysis method used in this research is descriptive analysis and multiple regression analysis using SPSS 20 program. Based on the results of correlation analysis obtained R number of 0.386. This shows that there is a strong relationship or correlation between product, promotion and price. The result of determination analysis (38,6%) shows that the percentage of influence of independent variable to dependent variable is 38,6% while the rest of 61,4% is influenced or explained by other variable not included in this research model.Conclusion from this research shows that product, promotion and price by partial and simultaneous result have positive and significant effect to interest to buy precious metal at PT Pegadaian CP Mega Legenda.
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Nur Rahmah Andayani PY - 2019/12 DA - 2019/12 TI - The Effect Of Products, Promotion And Prices On The Interest Of Non Metal Trade In Pt Pegadaian Branch Help Mega Legend Batam BT - Proceedings of the 1st International Conference on Applied Economics and Social Science (ICAESS 2019) PB - Atlantis Press SP - 96 EP - 100 SN - 2352-5398 UR - https://doi.org/10.2991/icaess-19.2019.49 DO - 10.2991/icaess-19.2019.49 ID - Andayani2019/12 ER -