Proceedings of the International Conference on Applied Science and Technology on Social Science 2021 (iCAST-SS 2021)

Gastronomic Tourism Development Strategies to Face the Covid-19 Pandemic in Kupang.

Authors
Friend Zakharia*, fzakharia5@gmail.com
Hospitality Study Program, Tourism Department, Politeknik Negeri Kupang, Kupang City, East Nusa Tenggara, Indonesia
Laurensius Sandro Rero
Hospitality Study Program, Tourism Department, Politeknik Negeri Kupang, Kupang City, East Nusa Tenggara, Indonesia
Fahri Adiputra Wely
Hospitality Study Program, Tourism Department, Politeknik Negeri Kupang, Kupang City, East Nusa Tenggara, Indonesia
Corresponding Author
Friend Zakhariafzakharia5@gmail.com
Available Online 4 March 2022.
DOI
https://doi.org/10.2991/assehr.k.220301.068How to use a DOI?
Keywords
Development Strategy; Gastronomic Tourism; Covid 19
Abstract

There is great potential in the gastronomic tourism sector because this gastronomy provides added value when compared to culinary tourism offered abroad, so gastronomic tourism actually plays a very important role in maintaining the existence of local food. Even so, during the COVID-19 pandemic, the fate of gastronomic tourism is also in a bad state, as is the case with other tourism industries such as hotels and restaurants, so that inevitably gastronomic tourism must begin to adapt to a number of changes due to the pandemic. The purpose of this study was to determine the potential of gastronomic tourism in Kupang and to be able to find out the strategy for developing gastronomic tourism in the face of the COVID-19 pandemic in Kupang. This research is descriptive by using primary data and secondary data. The data analysis method used is descriptive qualitative. In analyzing the data, it is done by collecting primary data and secondary data. The data and information obtained through field research are then analyzed. In analyzing the data used interpretation analysis. The results show that there are many potentials for gastronomic tourism that can be developed as a tourist attraction in Kupang, including: Sei Baun, Sugar Plate Lasiana Beach and Sopi in Oetune Village. There are several strategies that can be done, namely: Firstly is the infrastructure development strategy includes health protocol facilities and infrastructure with the CHSE principle, individual or small group tour package facilities and virtual gastronomic tour facilities. Secondly promotion strategy includes the creation of a tourist website, the use of social media and online advertising

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the International Conference on Applied Science and Technology on Social Science 2021 (iCAST-SS 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
4 March 2022
ISBN
978-94-6239-547-3
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.220301.068How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Friend Zakharia
AU  - Laurensius Sandro Rero
AU  - Fahri Adiputra Wely
PY  - 2022
DA  - 2022/03/04
TI  - Gastronomic Tourism Development Strategies to Face the Covid-19 Pandemic in Kupang.
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2021 (iCAST-SS 2021)
PB  - Atlantis Press
SP  - 414
EP  - 420
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220301.068
DO  - https://doi.org/10.2991/assehr.k.220301.068
ID  - Zakharia2022
ER  -