Proceedings of the International Conference on Applied Science and Technology on Social Science 2021 (iCAST-SS 2021)

Strategy Model for Strengthening the Creative Economy Tourism Sector of Karangasem Regency

Authors
Luh Linna Sagitarini1, *, linnasagitarini@pnb.ac.id
Tourism Department, Politeknik Negeri Bali, Badung, Bali, Indonesia
Made Sudiarta2, sudiarta@pnb.ac.id
Tourism Department, Politeknik Negeri Bali, Badung, Bali, Indonesia
Ni Wayan Wahyu Astuti3, wayanwahyuastuti@pnb.ac.id
Tourism Department, Politeknik Negeri Bali, Badung, Bali, Indonesia
Corresponding Author
Luh Linna Sagitarinilinnasagitarini@pnb.ac.id
Available Online 4 March 2022.
DOI
https://doi.org/10.2991/assehr.k.220301.034How to use a DOI?
Keywords
Creative Economy; formatting; Internal Factory Analysis; External Factory Analysis; growth strategy
Abstract

Creative economy development in Karangasem Regency is the right option to maintain economic resilience in conditions of worldwide crisis. The Creative Economy must be developed because the creative economy has great potential in making a big economic contribution; creating renewable ones; create innovation and creativity which are the competitive advantages of a nation, and it has a positive social impact. Data collection methods contain of internal and external data. Internal data is obtained from the conditions of the creative industry, within the sort of strengths and weaknesses of the creative industry. External data is obtained from opportunities and threats to the existence of the creative industry. The analytical model used at this stage consists of a matrix of internal and external strategies. The results of the analysis of the internal Factor Analysis Summary and therefore the analysis of the External Factor Analysis Summary obtained the worth of every factor, which is including Strength factor value is 2.09; Weakness factor value is 0.85; Opportunities factor is 1.95, and Threat factor value is 0.56. By the calculation results above, the strength value (2.09) is above the weakness value, that reaches to (+) 0.85 and the opportunity value reaches to (1.95) is above the threat value, (+) 0.56. it is also supported by the results of the SWOT diagram analysis, the Creative industry in Karangasem Regency is in quadrant 1, namely the event strategy (growth) to extend product excellence and maintain product marketing.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the International Conference on Applied Science and Technology on Social Science 2021 (iCAST-SS 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
4 March 2022
ISBN
978-94-6239-547-3
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.220301.034How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Luh Linna Sagitarini
AU  - Made Sudiarta
AU  - Ni Wayan Wahyu Astuti
PY  - 2022
DA  - 2022/03/04
TI  - Strategy Model for Strengthening the Creative Economy Tourism Sector of Karangasem Regency
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2021 (iCAST-SS 2021)
PB  - Atlantis Press
SP  - 205
EP  - 210
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220301.034
DO  - https://doi.org/10.2991/assehr.k.220301.034
ID  - Sagitarini2022
ER  -