Business Plan of Abon Cakalang "Bless" in North Minahasa Regency

DOI

10.2991/icastss-19.2019.71How to use a DOI?

Keywords

business plan, abon cakalang, marketing aspects, production aspects, organizational and management aspects, financial aspects

Abstract

The title in writing this business plan is "Business Plan of Abon Cakalang "Bless" in North Minahasa Regency". Business plan of abon cakalang "Bless" is said to be feasible to run because it is supported by marketing aspects, organizational and management aspects, production aspects, and financial aspects. The marketing aspect helps to see market segments, target markets, market demand, competitors, and marketing strategies. Organizational and management aspects help to see the company's organizational structure, licensing, preoperative activities, office equipment and supplies. Production aspects help to see product design, production processes, production capacity, land and buildings, supporting facilities, machinery and equipment, raw materials, and general business costs. The financial aspect in this business is profitable and feasible to run because it has been tested through the calculation of income statement, cash flow, fixed cost variable costs, Payback Period, Net Present Value, Profitability Index, Internal Rate of Return, Break Even Point. Abon cakalang "Bless" is a prospective product to be developed. This is due to the relatively limited production of abon cakalang in the North Minahasa regency region so that the abon cakalang market opportunity is still very large, both in the area and in areas outside the North Minahasa regency. The process of making abon cakalang "Bless" is relatively easy and the equipment needed is also relatively simple so to start this business does not require a large investment cost.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ovni Taroreh
AU  - Nancy Mandey
PY  - 2019/10
DA  - 2019/10
TI  - Business Plan of Abon Cakalang "Bless" in North Minahasa Regency
BT  - Proceedings of the International Conference On Applied Science and Technology 2019 - Social Sciences Track (iCASTSS 2019)
PB  - Atlantis Press
SP  - 62
EP  - 65
SN  - 2352-5398
UR  - https://doi.org/10.2991/icastss-19.2019.71
DO  - 10.2991/icastss-19.2019.71
ID  - Taroreh2019/10
ER  -