Branded E-Stickers (BES) is one of the brand new and innovative tools to promote brand using an interactive way that enables social messenger users to chat more attractively with other users. To examine the effectiveness of this new marketing tool, this study investigates the effect of Branded E-Stickers...

This research is based on Huang et al. (2014), and aim to analyze the influence of green brand positioning, green brand knowledge and attitude towards green brand to green purchase intention. While Huang, Yang and Wang focused on green cars purchase intention, this research focuses on personal care and...

Considering the growing number of local products in Indonesia, as well as the increasing number of media types to market the products, it is important for local businessperson and organization to understand the strategy in managing their brands to compete with local and foreign brands. Hence, this study...

Service-profit- chain is a theory that connects the interaction process between internal service quality (i.e. employee satisfaction) and external service value (i.e. customer satisfaction and loyalty). The theory addresses that satisfied employees are more likely to be more productive at work and loyal...

Previous research claimed that disgust and contamination fears mediated the relationship between touch and purchase intention. Disorganized product display used as a contamination cue and a limited quantity of product used as a cue that the product has been more touched. Contrary to that, several studies...

This research examines the influence of the political party credibility and presidential candidate personal credibility on voting intention in the presidential election setting. The dual credibility model which is taken from the marketing communication fields is tested with structural equation modeling...

This research was conducted to determine the role of newspaper in implementing political marketing during Indonesian presidential election of 2014, by utilizing news contents of the presidential election from Kompas, Republika, and Media Indonesia, during campaign period. This research was conducted...

To acquire an information regarding the best travel destination, there are two main sources which can be used: advertising (books and magazines, TV, radio, and travel agencies) and word-of- mouth recommendations (WOM) via the Internet and friends. This study employed two research questions. First, how...

This paper examines the role of competition in market penetration of Indonesian products to Taiwan. It also explores the possible strategy facets of market penetration from Indonesia that are different from those of other ASEAN countries. Statistics findings indicate that political condition is not a...

This research aims to analyze the influence of sharia compliance and marketing mix (product, price, place, promotion, people, process, and physical evidences) on satisfaction and intention of Muslim tourists to revisit the sharia hotels. A total of 159 local muslim tourist who had stayed at sharia hotel...