The Power of Islamic Scholars’ Lecture to Decide Using Islamic Bank with Customer Response Strength Approach
Suryo Budi Santoso, Herni Justiana Astuti
Suryo Budi Santoso
Available Online 20 October 2020.
- https://doi.org/10.2991/assehr.k.201017.156How to use a DOI?
- Islamic scholar, Islamic bank, customer response strength
- The purpose of this study is to analyze the power of Islamic scholars’ lectures to decide using Islamic banks with a customer response strength approach. The sampling technique uses purposive sampling, and the respondents were those who attended lectures on Islamic banks delivered by Islamic scholars. The number of respondents who met the requirements was 96 respondents. Data were analyzed using the customer response strength method. The instrument has met the valid and reliable criteria. The results showed 99% of the total number of respondents acted according to their perceptions of the contents of Islamic banks lectures. Lecture material delivered by scholars about Islamic banks has a strong relationship with their responses ranging from giving attention, interest, fostering desires, and beliefs to having an interest in making transactions with Islamic banks.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Suryo Budi Santoso AU - Herni Justiana Astuti PY - 2020 DA - 2020/10/20 TI - The Power of Islamic Scholars’ Lecture to Decide Using Islamic Bank with Customer Response Strength Approach BT - International Conference on Community Development (ICCD 2020) PB - Atlantis Press SP - 709 EP - 712 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.201017.156 DO - https://doi.org/10.2991/assehr.k.201017.156 ID - Santoso2020 ER -