Proceedings of the 2019 International Conference on Contemporary Education and Society Development (ICCESD 2019)

Research on the Core Competitiveness of Jiangsu Heng Rui

Authors
Mingda Song
Corresponding Author
Mingda Song
Available Online July 2019.
DOI
https://doi.org/10.2991/iccesd-19.2019.1How to use a DOI?
Keywords
Core competitiveness; Hengrui medicine; Strategy; Competition
Abstract
The competition among pharmaceutical companies in the future is the competition of the core competitiveness of enterprises. The purpose of this study is to improve the core competitiveness of Jiangsu Hengrui Medicine. Through the macro-environmental analysis of Jiangsu Hengrui's core competitiveness, Porter's five-force model analysis and SWOT analysis, the problems of its core competitiveness are pointed out through the product revenue structure, human resource management, sales channel terminal, and pharmaceutical R&D investment. This study aims to enhance the core competitiveness of Jiangsu Hengrui Medicine from five aspects of intellectual property protection.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
2019 International Conference on Contemporary Education and Society Development (ICCESD 2019)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
July 2019
ISBN
978-94-6252-757-7
ISSN
2352-5398
DOI
https://doi.org/10.2991/iccesd-19.2019.1How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Mingda Song
PY  - 2019/07
DA  - 2019/07
TI  - Research on the Core Competitiveness of Jiangsu Heng Rui
BT  - 2019 International Conference on Contemporary Education and Society Development (ICCESD 2019)
PB  - Atlantis Press
SP  - 1
EP  - 4
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccesd-19.2019.1
DO  - https://doi.org/10.2991/iccesd-19.2019.1
ID  - Song2019/07
ER  -