Proceedings of the 2019 International Conference on Contemporary Education and Society Development (ICCESD 2019)

Research on Brand Building of Green Agricultural Products in Guizhou Against the Backdrop of Supply-side Reform

Authors
Xiaohong Xiao, Qinghong Tian
Corresponding Author
Qinghong Tian
Available Online July 2019.
DOI
https://doi.org/10.2991/iccesd-19.2019.28How to use a DOI?
Keywords
Supply-side reform; Green agricultural products; Brand niche; Brand building
Abstract
Supply-side structural reform requires that the work should focus on improving the effective supply and high-end supply of products. It is necessary to put forward new ideas for brand building and change the way of development and building. Due to the constraints of natural conditions, the brand building of green agricultural products in Guizhou is unreasonable and inappropriate. Based on the perspective of brand niche and the relevant literature, this paper summarizes the basic problems existing in the brand building of agricultural products in Guizhou. What is more, considering the main body of brand building, the whole industrial chain of product production and the factors of brand building, this paper puts forward the “trinity” path of the brand building of green agricultural products in line with the theory of brand niche. This paper enriches the theoretical application of brand niche and has reference significance for brand building practice.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2019 International Conference on Contemporary Education and Society Development (ICCESD 2019)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
July 2019
ISBN
978-94-6252-757-7
ISSN
2352-5398
DOI
https://doi.org/10.2991/iccesd-19.2019.28How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Xiaohong Xiao
AU  - Qinghong Tian
PY  - 2019/07
DA  - 2019/07
TI  - Research on Brand Building of Green Agricultural Products in Guizhou Against the Backdrop of Supply-side Reform
BT  - 2019 International Conference on Contemporary Education and Society Development (ICCESD 2019)
PB  - Atlantis Press
SP  - 113
EP  - 116
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccesd-19.2019.28
DO  - https://doi.org/10.2991/iccesd-19.2019.28
ID  - Xiao2019/07
ER  -