Proceedings of the 2019 International Conference on Contemporary Education and Society Development (ICCESD 2019)

Characteristics of The Times of Chinese Film and Television Advertisement Creation Against the Backdrop of Media Convergence

Authors
Bin Lu, Yuan Fang, Gang Zheng
Corresponding Author
Gang Zheng
Available Online July 2019.
DOI
https://doi.org/10.2991/iccesd-19.2019.33How to use a DOI?
Keywords
Film and television advertising; Media convergence; Characteristics of The Times
Abstract
Film and television advertising is the fastest growing form of advertising in today's society, and it is also one of the most influential and effective mainstream media. Only by exploring the characteristics of the era of film and television advertising in the era of media convergence can we create film and television advertising works that meet the needs of The Times.
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Proceedings
2019 International Conference on Contemporary Education and Society Development (ICCESD 2019)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
July 2019
ISBN
978-94-6252-757-7
ISSN
2352-5398
DOI
https://doi.org/10.2991/iccesd-19.2019.33How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Bin Lu
AU  - Yuan Fang
AU  - Gang Zheng
PY  - 2019/07
DA  - 2019/07
TI  - Characteristics of The Times of Chinese Film and Television Advertisement Creation Against the Backdrop of Media Convergence
BT  - 2019 International Conference on Contemporary Education and Society Development (ICCESD 2019)
PB  - Atlantis Press
SP  - 133
EP  - 135
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccesd-19.2019.33
DO  - https://doi.org/10.2991/iccesd-19.2019.33
ID  - Lu2019/07
ER  -