Characteristics of The Times of Chinese Film and Television Advertisement Creation Against the Backdrop of Media Convergence
Bin Lu, Yuan Fang, Gang Zheng
Available Online July 2019.
- https://doi.org/10.2991/iccesd-19.2019.33How to use a DOI?
- Film and television advertising; Media convergence; Characteristics of The Times
- Film and television advertising is the fastest growing form of advertising in today's society, and it is also one of the most influential and effective mainstream media. Only by exploring the characteristics of the era of film and television advertising in the era of media convergence can we create film and television advertising works that meet the needs of The Times.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Bin Lu AU - Yuan Fang AU - Gang Zheng PY - 2019/07 DA - 2019/07 TI - Characteristics of The Times of Chinese Film and Television Advertisement Creation Against the Backdrop of Media Convergence BT - 2019 International Conference on Contemporary Education and Society Development (ICCESD 2019) PB - Atlantis Press SP - 133 EP - 135 SN - 2352-5398 UR - https://doi.org/10.2991/iccesd-19.2019.33 DO - https://doi.org/10.2991/iccesd-19.2019.33 ID - Lu2019/07 ER -