The Realization of Mood through Interpersonal Metaphor in English Public Service Advertising Texts
Available Online July 2019.
- https://doi.org/10.2991/iccesd-19.2019.34How to use a DOI?
- Mood system; English public service advertising; Interpersonal metaphor
- The public service advertisement can indicate the relationship, interaction and negotiations between the advertiser and the audience. Based on the systemic functional grammar, this paper aims to investigate the interpersonal meaning of mood system through the interpersonal metaphor. The tagged declaratives, rather than the normal declaratives, make the statement more attractive and impressive. The modulate interrogative, rather than the normal imperative, makes the command more impressive and persuasive.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Yanqing Fang PY - 2019/07 DA - 2019/07 TI - The Realization of Mood through Interpersonal Metaphor in English Public Service Advertising Texts BT - Proceedings of the 2019 International Conference on Contemporary Education and Society Development (ICCESD 2019) PB - Atlantis Press SP - 136 EP - 140 SN - 2352-5398 UR - https://doi.org/10.2991/iccesd-19.2019.34 DO - https://doi.org/10.2991/iccesd-19.2019.34 ID - Fang2019/07 ER -