Proceedings of the 2nd International Conference on Creative Multimedia 2022 (ICCM 2022)

Investigating Storytelling Differences Between Western and Eastern Computer Animation

Authors
Mohamad Razeef Shah1, 2, Mohamed Eshaq Ahmad Rafi2, Vimala Perumal2, *
1Universiti Teknologi MARA, Shah Alam, Malaysia
2Multimedia University, Cyberjaya, Malaysia
*Corresponding author. Email: vimala.perumal@mmu.edu.my
Corresponding Author
Vimala Perumal
Available Online 24 December 2022.
DOI
10.2991/978-2-494069-57-2_15How to use a DOI?
Keywords
Animation Storytelling; Western Animation; Eastern Animation; Storytelling Elements; Storytelling Models
Abstract

Throughout the twentieth century, animation has been used to tell a variety of stories. The narratives told through animation are diverse, owing to their origins on various continents. Different regions of the world produce an animation that takes a unique approach to storytelling. This distinguishes the animation’s story, as the storytelling approach would significantly influence the culture from which it originated. The story’s origins can be traced back to the geographical location of the animation’s production, and this approach is classified as either western or eastern animation. This classification demonstrates a significant distinction between the animation produced and its storytelling approach when viewed from a western and an eastern perspective. Numerous previous studies have established a significant distinction between the western and eastern approaches to computer animation storytelling. Two critical factors have been identified as having a significant impact on and influencing the storytelling approach of western and eastern animation: culture and origin. Culture has a significant impact and influence on how western and eastern computer animation storytellers tell their stories. This paper investigates the storytelling differences between western and eastern computer animation. The paper begins with an overview of the storytelling approach from both a western (American) and an eastern (Japanese) perspective in computer animation. Both western and eastern computer animation storytelling approaches are discussed in detail to provide a thorough understanding of the storytelling approaches used and practised within each category. Following that, an analysis of the significant differences and approaches between western and eastern computer animation storytelling is presented, focusing on the storytelling elements and storytelling models (narrative structure). The findings of this analysis will be used as a foundation of storytelling approaches and practice in western and eastern computer animation, with the goal of proposing a conceptual storytelling model for Malaysian computer animation.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference on Creative Multimedia 2022 (ICCM 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
24 December 2022
ISBN
10.2991/978-2-494069-57-2_15
ISSN
2352-5398
DOI
10.2991/978-2-494069-57-2_15How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Mohamad Razeef Shah
AU  - Mohamed  Eshaq Ahmad Rafi
AU  - Vimala Perumal
PY  - 2022
DA  - 2022/12/24
TI  - Investigating Storytelling Differences Between Western and Eastern Computer Animation
BT  - Proceedings of the 2nd International Conference on Creative Multimedia 2022 (ICCM 2022)
PB  - Atlantis Press
SP  - 124
EP  - 133
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-57-2_15
DO  - 10.2991/978-2-494069-57-2_15
ID  - Shah2022
ER  -