Proceedings of the 2nd International Conference on Creative Multimedia 2022 (ICCM 2022)

Design Practice: Sketching Strategies to Facilitate the Design Concept in Design Development Among the Product Design Students

Authors
Ku Ahmad Adzam Ku Saud1, *
1Multimedia University, Cyberjaya, Malaysia
*Corresponding author. Email: ahmad.adzam@mmu.edu.my
Corresponding Author
Ku Ahmad Adzam Ku Saud
Available Online 24 December 2022.
DOI
10.2991/978-2-494069-57-2_29How to use a DOI?
Keywords
sketching strategies; concept design; product design; design development
Abstract

Product design sketching is the heart-treasure of the beginning between the initial and reality of form-making whilst presenting the phenomenon of design development. It was formed as a communication medium with others to portray the ideas, convey concept design, share thoughts, optimize and solve the design issues as visual language and stimulate the constructive comment, critique and discussion among the clients, lecturers and public. As a product design student at any level of study, the sketching process becomes ‘Standard Operation Procedure -SOP’, and it is vital during the design development after the research stage. Introductory sketching module and being exposed frequently to studio projects encouraged the sketching activities to grow and tailored the individual skill naturally. There are many pathways to stipulate the sketching strategies to associate with concept design as the sketches do not evoke any reality figure, relevant, significant or accurate scenario. Therefore, the drawings are not subjectively mandatory at a very initial or prescriptive level to facilitate the project outcome. However, it has a potential strategy for strategizing the sketching anatomy during the design development. Not many of the students in product design naturally can transmit the sketching strategies and synchronize the concept design easily into a suitable method. They are more often familiar, and they demonstrate an excellent verbal presentation of the concept chosen based on the research finding instead of using sketch strategies to explain.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference on Creative Multimedia 2022 (ICCM 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
24 December 2022
ISBN
978-2-494069-57-2
ISSN
2352-5398
DOI
10.2991/978-2-494069-57-2_29How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Ku Ahmad Adzam Ku Saud
PY  - 2022
DA  - 2022/12/24
TI  - Design Practice: Sketching Strategies to Facilitate the Design Concept in Design Development Among the Product Design Students
BT  - Proceedings of the 2nd International Conference on Creative Multimedia 2022 (ICCM 2022)
PB  - Atlantis Press
SP  - 273
EP  - 283
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-57-2_29
DO  - 10.2991/978-2-494069-57-2_29
ID  - KuSaud2022
ER  -