Proceedings of the 2nd International Conference on Creative Multimedia 2022 (ICCM 2022)

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Zunar’s Political Cartoons: An Analysis of Rhetorical Devices

Authors
Jeremy Pinto1, Fauzan Mustaffa2, *
1Faculty of Communication and Creative Industries, Tunku Abdul Rahman University College, Kuala Lumpur, Malaysia
2Faculty of Creative Multimedia, Multimedia University, Cyberjaya, Malaysia
*Corresponding author. Email: fauzan.mustaffa@mmu.edu.my
Corresponding Author
Fauzan Mustaffa
Available Online 24 December 2022.
DOI
10.2991/978-2-494069-57-2_28How to use a DOI?
Keywords
Political Cartoons; Visual Rhetoric; Malaysia; Zunar
Abstract

As a form of social commentary, political cartoons hold a unique commentary position of media discourse used to express opinions, and bring up valuable arguments. Visual rhetoric of metaphor, symbolism, and exaggeration are used to communicate the cartoonists’ message and creativity in portraying issues of public interest. The aim of this analysis is distinguishing and identifying the rhetorical devices used in Zunar’s political cartoons. As a prominent Malaysia cartoonist, Zunar’s cartoons are rich with the elements of rhetorical features. It therefore creates an awareness thus providing mechanics of the mapping of rhetorical devices as an effective tool to editorial cartoon readers.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference on Creative Multimedia 2022 (ICCM 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
24 December 2022
ISBN
10.2991/978-2-494069-57-2_28
ISSN
2352-5398
DOI
10.2991/978-2-494069-57-2_28How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jeremy Pinto
AU  - Fauzan Mustaffa
PY  - 2022
DA  - 2022/12/24
TI  - Zunar’s Political Cartoons: An Analysis of Rhetorical Devices
BT  - Proceedings of the 2nd International Conference on Creative Multimedia 2022 (ICCM 2022)
PB  - Atlantis Press
SP  - 266
EP  - 272
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-57-2_28
DO  - 10.2991/978-2-494069-57-2_28
ID  - Pinto2022
ER  -