Proceedings of the International Conference on Culture and Humanity in the Era of Rising and Integration (ICDHV 2025)

<Previous Article In Volume
Next Article In Volume>

Approaching the Halal Market in Vietnam from a Cultural Perspective

Authors
Huynh Thanh Tam1, *, Phu Han2
1University of Social Sciences and Humanities – VNU-HCM, Ho Chi Minh City, Vietnam
2Hung Vuong University of Ho Chi Minh City, Ho Chi Minh City, Vietnam
*Corresponding author. Email: tamtim3101@gmail.com
Corresponding Author
Huynh Thanh Tam
Available Online 17 February 2026.
DOI
10.2991/978-2-38476-539-3_7How to use a DOI?
Keywords
Approach; culture; Halal; market; Vietnam
Abstract

In the context of globalization and the growing trend of responsible consumption, the Halal market is emerging as a highly promising economic sector. Halal products not only serve the Muslim community but also attract consumer groups who value ethics, hygiene, and sustainable lifestyles. Many countries have proactively leveraged their cultural identity as a strategic advantage to develop the Halal industry, thereby fostering a friendly image and promoting effective integration with the global Muslim community. In Vietnam, despite significant strengths in agriculture, food processing, and exports, limited awareness of Islamic culture and the absence of a comprehensive cultural approach pose major challenges. This article adopts a cultural perspective to analyze the role of cultural factors in building trust, fostering connections with the global Halal market, and enhancing international integration capacity. Based on this analysis, the paper proposes strategic directions to develop a culturally integrated, business-oriented, and globally connected Halal ecosystem in Vietnam.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the International Conference on Culture and Humanity in the Era of Rising and Integration (ICDHV 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
17 February 2026
ISBN
978-2-38476-539-3
ISSN
2352-5398
DOI
10.2991/978-2-38476-539-3_7How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Huynh Thanh Tam
AU  - Phu Han
PY  - 2026
DA  - 2026/02/17
TI  - Approaching the Halal Market in Vietnam from a Cultural Perspective
BT  - Proceedings of the International Conference on Culture and Humanity in the Era of Rising and Integration (ICDHV 2025)
PB  - Atlantis Press
SP  - 79
EP  - 89
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-539-3_7
DO  - 10.2991/978-2-38476-539-3_7
ID  - Tam2026
ER  -