Analysis of Consumers' Trust in Imported Infant Milk Powder and Its Influencing Factors
Xia Li, Heliang Huang
Available Online December 2018.
- https://doi.org/10.2991/icedem-18.2018.80How to use a DOI?
- Consumers; Imported infant milk powder; Level of trust
- This paper took the trust degree of consumers to import infant milk powder safety as a dependent variable, took the consumer's age, education level, gender, marital status, fertility status, family income and other 12 factors as explanatory variables, analyzed the consumers' trust in imported infant milk powder and its influencing factors. 303 valid questionnaires were obtained by questionnaire, and the regression results were run by logistic method, and the conclusion was that most Chinese consumers held a high degree of trust in imported infant milk powder, and consumers ' age, education level, income, purchase channels, consumer safety awareness and other factors have a significant positive impact on the degree of trust.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Xia Li AU - Heliang Huang PY - 2018/12 DA - 2018/12 TI - Analysis of Consumers' Trust in Imported Infant Milk Powder and Its Influencing Factors BT - 2018 2nd International Conference on Economic Development and Education Management (ICEDEM 2018) PB - Atlantis Press SP - 317 EP - 320 SN - 2352-5398 UR - https://doi.org/10.2991/icedem-18.2018.80 DO - https://doi.org/10.2991/icedem-18.2018.80 ID - Li2018/12 ER -