Proceedings of the 2018 2nd International Conference on Economic Development and Education Management (ICEDEM 2018)

Research on Product Design based on IP of Tujia Culture

Authors
Hong Peng, Weitong Tao, Yunxian Liu
Corresponding Author
Weitong Tao
Available Online December 2018.
DOI
https://doi.org/10.2991/icedem-18.2018.84How to use a DOI?
Keywords
Tujia nationality; Xilankapu; Culture IP; Product design
Abstract
Tujia ethnic nationality mainly distributes in Wuling Mountains. The ancestors of Tujia people were called "Wuling Barbarians" or "Wuxi Barbarians". The honest and straightforward folk custom of Tujia nationality has created the intuitive, plain, clean and neat artistic characteristics of Xilankapu. Its cultural intellectual property is highly recognized and has a strong "modern design gene". This study takes Tujia brocade as the research object, analyzes the innovative design concept, improves the design from Kapp's pattern and color, adopts various design techniques and traditional cultural connotations, so as to make the products are stamped with characteristics of the times and explore new ways of national culture innovation.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
2018 2nd International Conference on Economic Development and Education Management (ICEDEM 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
December 2018
ISBN
978-94-6252-642-6
ISSN
2352-5398
DOI
https://doi.org/10.2991/icedem-18.2018.84How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Hong Peng
AU  - Weitong Tao
AU  - Yunxian Liu
PY  - 2018/12
DA  - 2018/12
TI  - Research on Product Design based on IP of Tujia Culture
BT  - 2018 2nd International Conference on Economic Development and Education Management (ICEDEM 2018)
PB  - Atlantis Press
SP  - 331
EP  - 336
SN  - 2352-5398
UR  - https://doi.org/10.2991/icedem-18.2018.84
DO  - https://doi.org/10.2991/icedem-18.2018.84
ID  - Peng2018/12
ER  -