Research on Product Design based on IP of Tujia Culture

DOI

10.2991/icedem-18.2018.84How to use a DOI?

Keywords

Tujia nationality; Xilankapu; Culture IP; Product design

Abstract

Tujia ethnic nationality mainly distributes in Wuling Mountains. The ancestors of Tujia people were called "Wuling Barbarians" or "Wuxi Barbarians". The honest and straightforward folk custom of Tujia nationality has created the intuitive, plain, clean and neat artistic characteristics of Xilankapu. Its cultural intellectual property is highly recognized and has a strong "modern design gene". This study takes Tujia brocade as the research object, analyzes the innovative design concept, improves the design from Kapp's pattern and color, adopts various design techniques and traditional cultural connotations, so as to make the products are stamped with characteristics of the times and explore new ways of national culture innovation.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hong Peng
AU  - Weitong Tao
AU  - Yunxian Liu
PY  - 2018/12
DA  - 2018/12
TI  - Research on Product Design based on IP of Tujia Culture
BT  - Proceedings of the 2018 2nd International Conference on Economic Development and Education Management (ICEDEM 2018)
PB  - Atlantis Press
SP  - 331
EP  - 336
SN  - 2352-5398
UR  - https://doi.org/10.2991/icedem-18.2018.84
DO  - 10.2991/icedem-18.2018.84
ID  - Peng2018/12
ER  -