Proceedings of the 2018 2nd International Conference on Education Innovation and Social Science (ICEISS 2018)

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107 articles
Proceedings Article

Research on the Genetic Map of Red Culture in Zaozhuang

Zhiguo Zhang
The history of Zaozhuang's modern industrial development for more than 100 years and its position in the National Anti-Japanese War and Revolution have determined the multidimensional and comprehensive nature of Zaozhuang's red culture. Therefore, the genetic map of Zaozhuang's red culture must be based...
Proceedings Article

Research on the Application Path of Zaozhuang’s Red Culture Gene in the City’s Sustainable Development

Xianxi Zhang
Red culture has always constituted an essential part of Zaozhuang, a coal city, in its push for development. Therefore, the coal city is always stamped with the label of red culture. And in the sustainable development of Zaozhuang city, red culture can remain as a new economic growth driver. Red culture...
Proceedings Article

Risk Perception of Technological Innovation and Executive Risk Appetite’ Impacts on the Science and Technology Insurance Purchase Willingness

Kefan Xie, Mengying Zeng
Based on survey data of enterprises in Hubei province, structural equation modeling (SEM) was used to explore the relationship between technological innovation activity, technological innovation risk perception, S&T insurance policy perception, executive risk appetite and science and technology insurance...
Proceedings Article

Research and Practice of Welding Technology and Automation Professional Construction Based on Modern Apprenticeship

Yukun Yang
The purpose of this paper is to explore the joint training of school-enterprise integration and the standards and methods of modern apprenticeship. This paper analyzes the characteristics of modern apprentices, combines today's social needs, welding technology professional training standards, analyzes...
Proceedings Article

Current Status of the Campus Football Activities in the Primary Schools of Qingdao City and the Countermeasure Research

Zhenbo Sun, Qianxia Sui
In order to better promote the implementation of Chinese teenagers' campus football, this paper takes Qingdao City, one of the first batch of national-level campus football promotion and distribution cities as an example, conducts field investigation and analysis about the implementation conditions of...
Proceedings Article

Design and Application of Innovative Teaching Platform Based on Fog Computing

Jiejian Cai, Baoling Qin, Fenglin Zheng, Sina Li, Yunshi Luo, Jianwei Zhang
Fog computing is a new type of calculation model in recent years, which shares part of the pressure of cloud computing storage, calculation and processing. Compared with the traditional teaching methods, this paper proposes to use fog computing and big data technology features to build an innovative...
Proceedings Article

Study on the External Communication of Mohist Culture from the Perspective of the "Belt and Road"

Lingling Zhang
In response to the new changes in the international economic structure, General Secretary Xi Jinping proposed the strategic concept of the "Belt and Road". The "Belt and Road" is not only a road of trade, but also a road of cultural communication. As the representative of China's excellent traditional...
Proceedings Article

Exploration and Practice of Classified Cultivation Concept of “Harmonious without Uniformity” for Graduate Students in the School of Electronic Engineering

Yang Cao, Shixin Li
Guided by the idea of "harmonious without uniformity", targeting at the academic postgraduate and professional postgraduate students of 2017 session in the School of Electronic Engineering, this paper formulates the classified cultivation objectives, focusing on the improvement of scientific research...
Proceedings Article

Economic Evaluation of the Upper Marsyangdi “A” Hydropower Station in Nepal in BOOT Model on One Belt and One Road

Lijin Chen
In accordance with the requirements of the national implementation of the "going out" development strategy, overseas projects in the BOOT model are increasing. This paper takes the first BOOT hydropower investment project developed and built by POWERCHINA RESOURCES LIMITED in Nepal --the Upper Marsyangdi...
Proceedings Article

Development of Classroom Teaching Management System Based on WeChat Public Platform

Jingxian Xu, Ni Lin, Junhao Zheng
The rapid development of "Internet +" information technology, such as WeChat, has promoted innovation and reform in the field of education, providing abundant resources and greater development platform for micro-lesson and mobile learning. Therefore, introducing Wechat into university classroom as an...
Proceedings Article

Research on “Combination of Medical Treatment and Endowment” from the Perspective of Digital Economy

Dangchen Sui, Yihan Guan
With the rapid rise of aging population in China, the problem of ageing is becoming increasingly prominent. With the rapid development of digital economy, the effective combination of digital technologies such as Internet and a large number of innovative subjects has produced new benefits and values....
Proceedings Article

The Dialectical Opposition between Traditional Philosophy and Cultural Education

Qi Shen
The main purpose of this paper is to study the guiding role of dialectical opposition of Chinese traditional philosophy in cultural teaching, especially in the teaching of Chinese traditional culture. Based on the discussion of the dialectical opposition of Chinese traditional philosophy, this paper...
Proceedings Article

A Brief Analysis of the Methodology of Two Doctoral Dissertations in Ideological and Political Education

Siqi Wang
By comparing the methodologies used in the two doctoral thesis, it can be seen that the research embodied in these two doctoral thesis is partly same in the choice of methodology. Both articles are centered on the ideological and political education of college students. Therefore, the two are the same....
Proceedings Article

The Internal Unity of Yangshanzhou's Spirit and "Two Learning and One Doing"

Wen Zheng, Meijun Ding, Li Li
The purpose of the paper is to analyze the internal unity of Yangshanzhou's spirit and "two studies and one does". We used literature research to conclude that the Communist Party Constitution and Party rules are the logical premise for the formation of Yangshanzhou's spirit. Yangshanzhou's spirit is...
Proceedings Article

Exploration of Flipped Classroom Teaching in College English Based on WeChat Platform

Qiqi Liu
With the reform of teaching theory in recent years, the idea of flipping classroom has gradually been accepted by the Chinese education community and gradually entered our vision. The most important change in flipping the classroom is to change the time inside and outside the classroom and transfer the...
Proceedings Article

Arousing Students’ Interests through Expansive Learning-the Cultivation of Students’ Core Competences in the Teaching of English Reading in Vocational Colleges

Qian Wang
Under the circumstance of quality-oriented education, the cultivation of students’ all-round competence has been given special emphasis in education. Similarly, English teaching in vocational colleges also needs to stress the development of students’ core competences, and teachers are expected to combine...
Proceedings Article

Interactive Whiteboard Optimizes Primary Mathematics Teaching

Lan Huang
With the reform of the mathematics curriculum, the interactive whiteboard has entered the elementary school mathematics classroom which has great advantages and has received the attention and love of teachers and students. This paper uses comparative research method to compare and analyze interactive...
Proceedings Article

An Integrated Entropy-TOPSIS Method for Soil Conservation Assessment in Qijiachuan Demonstration Area

Chunxiao Wang, Linjing Yan, Xiangming Kong, Jing Zhao, Yongping Li
In this study, an entropy theory based technique for order preference by similarity to an ideal solution (Entropy-TOPSIS) method is proposed for assessing soil conservation benefits in Qijiachuan demonstration area of Yellow River basin. Entropy-TOPSIS method integrating entropy theory into TOPSIS model...
Proceedings Article

Suggestions on Perfecting the Legality Review System of Administrative Act

Longyu Wang, Hanke Li, Tianchong Yao
As an important system of China’s administrative law, the review system of administrative legality plays an important role in the development of the rule of law in China. The aim of this study is to explore the deficiencies and improvements of the legality review system. This study uses the method of...
Proceedings Article

Analysis of Factors Affecting College Students’ Online Entrepreneurship Based on VAR Model

Yongchun Jiang, Fengjiao Wang
With the development of the information society, online entrepreneurship has gradually become the first choice for college students. Although there are many advantages such as low cost, flexible marketing method and low entry threshold, there are still many risks for college students. Based on the original...
Proceedings Article

The Application of Purchasing Chessboard on Supplier Management and Evaluation against the Background of Big Data

Jianghui Liu, Fumin Yang
In the process of supplier evaluation, enterprises used to focus merely on comparing candidate suppliers’ performances. In this paper, a systematic supplier evaluation framework is proposed to efficiently address supplier management in the Big Data environment by integrating Supplier Evaluation Indexes...
Proceedings Article

The Design of Visual Communication for Intangible Cultural Heritage in Product Form

Weibo Huang, Handun Xiang, Wenxin Liang, Xiaodan Li, Geling Lai, Yin Lin
The socio-economic development and the deepening of globalization have brought many difficulties to the inheritance and protection of intangible cultural heritage. This study analyzes the visual communication and the protection and predicament of intangible cultural heritage by means of literature, comparison...
Proceedings Article

Research on Professional Emotional Cultivation of Computer Major Based on School-Enterprise Cooperation

Xiujuan Sun
Traditional computer teaching pays less attention to professional emotional cultivation than education of knowledge and skills, which leads students to have lower interest in learning, resulting in poor teaching effect. In fact, professional emotions will improve students’ learning interest, drive students...
Proceedings Article

Theoretical Analysis of Internet Ideological and Political Education for College Students from the Perspective of Internet Interpersonal Interaction

Xuewen Huang
In order to improve the effectiveness of Ideological and political education for college students in the Internet era, we can start from the perspective of Internet interpersonal interaction, and study the Internet ideological and political education for college students so as to understand the current...
Proceedings Article

Evolution of China's Regional Economic Development Theory and Analysis of Unbalanced Development

Haoxuan Ma
The unbalanced development of China's regional economy has always been a prominent problem in its push for socio-economic development, which can not only affect the quality and speed of regional economic development, but also influence the economic development process and the construction of national...
Proceedings Article

Xunzi's Educational Thoughts and Its Enlightenment to Modern Education

Yawei Lu
Xunzi, an important educator in the warring States period of ancient China, put forward many ideas about education. These views play an important role in the development of education in ancient China. The purpose of this paper is to explore the inspiration of Xunzi's educational views to modern education....
Proceedings Article

The Enlightenment of Moral Education Thought in The Analects of Confucius to Friendly Education for College Students

Yali Lu
Friendly education has gradually attracted attention of university campuses in recent years. From Confucianism to Taoism, there has been a detailed account of friendship. Confucianism and Taoism regard friendship and mutual assistance as the benchmark, emphasizing individual attention and valuing social...
Proceedings Article

On the Relationship between Perfectionism and College Students’ Academic Procrastination: The Moderating Role of Causality Orientations

Dongchun Zhu, Guirong Liu
Based on Self-determination Theory (SDT), this study attempted to explore the relationship between perfectionism and college students’ academic procrastination as well as moderating role of causality orientations. A total of 660 undergraduates in three majors from two universities in Jinan, Shandong...
Proceedings Article

Cross-Culture Consideration in Business Event: A Perspective of Trade Fairs between China and Germany

Xuehui Zeng
This paper outlines some of the basic culture elements and discusses the related theoretical and practical issues in designing international business event in China or in Germany. The aim is to prepare the trade fair organizers for better communication in order to avoid the misunderstanding caused by...
Proceedings Article

Interpretation of Taierhchuang's Social Psychological Culture from the Village Name of Natural Village

Caihui Zhao
This article takes Taierhchuang natural village name as the research object to explore and analyze the social psychological culture it reflects. By collecting materials in Taierhchuang Natural Village on the spot, this paper traces the origin of natural village names, analyzes them one by one, and summarizes...
Proceedings Article

Research on Factors Affecting Consumers' Purchase Intentions: Fresh Hema based on New Retail

Shuyuan Zhang, Hao Wei
With the development of the deep-integrated new retail model “online + offline + logistics”, the innovative operation mode of Fresh Hema adapts to the needs of the fresh market, and consumers' shopping experience is more valued. This paper takes the Fresh Hema consumer as the research object, and combines...
Proceedings Article

The Enlightenment of "Red Boat Spirit" to Cultivate Contemporary College Students

Ruohan Wang
Red Boat Spirit is an important part of the treasure house of human spirit which contains the great wisdom of Chinese nation. What’s more, it embodies the spirit and quality of Chinese nation. It is of great significance not only to strengthen the ideological and political education of college students,...
Proceedings Article

Reflections on the Challenges and Countermeasures of Higher Education Management Informationization against the Backdrop of "Internet +"

Yamei Guan, Ziyi Yu
The development of China's higher education informatization is in an important period of strategic opportunities. The policy support has been significantly improved, capital investment has been increasing, and the supporting role of information technology in the development of higher education has become...
Proceedings Article

Problems and Countermeasures in the Construction of the Evaluation Index System of the Teaching Effect of Online Course in Colleges and Universities-Reflection based on three-dimensional teaching objectives

Chun Li, Meng Jiang
Evaluation of teaching effect is an important part of higher education, guiding the continuous improvement of higher education. At present, the construction of online courses in colleges and universities is in full swing. However, there are still some deficiencies in the existing evaluation index system...
Proceedings Article

Discussion on the Relationship between Exam-oriented Education and Quality-oriented Education

Rongsan Chen, Min Zou
Exam-oriented education and quality-oriented education are quite different. For example, exam-oriented education has a long history, and can realize the maximum justice, while the quality-oriented education is more beneficial to the healthy growth of students. Within a short period of time, exam-oriented...
Proceedings Article

Reflections on the Cultivation of Pupils' Ideal Personality by Sinology Learning Education

Qiai Huang
While promoting the sinology education in primary schools, we also need to think about the following important questions: are the primary school students old enough to receive sinology education? What are the specific goals of children receiving sinology education from an early age? How to conduct correct...
Proceedings Article

Research on the Innovation Path of Manufacturing Enterprises’ Business Model Based on Value Network Perspective

Liming Zhang, Yuting Du, Li Pan
In order to adapt to the tremendous changes brought about by the information age and the increasingly fierce competition environment, manufacturing enterprises need to continuously carry out business model innovation in the development to ensure the continuity and stability of the operation. Based on...
Proceedings Article

Information Literacy Evaluation Index of Police College Students Based on AHP

Liang Hu, Guangwei Zhao
Information literacy is a kind of ability that university students use information technology to acquire knowledge, so the cultivation of information literacy in police colleges is particularly important because of its particularity. In view of the lack of information literacy evaluation criteria for...
Proceedings Article

Measurement and Evaluation of Income Distribution Gap -Taking the Tibetan Regions in Qinghai as an Example

Tong Lei, Jian Wang
The basic situation of social and economic development of the Tibetan Regions in Qinghai, the largest area in Tibetan region with the largest Tibetan population and more concentrated residents, directly determines the final effect of the implementation of "the Four-Pronged Comprehensive Strategy" proposed...
Proceedings Article

Research on Training Methods of Engineering Literacy for Students Majoring in Automobile Service Engineering

Yufeng Lu
In order to meet the training requirements of automobile service engineering professionals, it is necessary to strengthen the students' engineering literacy. As an important part of the cultivation of students' engineering literacy, the quality of graduation design work needs to be emphasized. Based...
Proceedings Article

Research on the Training of On-the-job Graduate Students in Armed Police Forces

Li Zou, Yu Cao, Pengcheng Xiao
As a representation of the high-level talents of the armed forces, the graduates of the armed police academies and universities will become an important force in the future of our army's modernization construction. This paper takes the in-service postgraduate as the research object, analyzes the current...
Proceedings Article

From Instrumental Reason to Value Reason: Reflection on the Issue of Teacher's Educational Belief

Changwei Gong
Educational belief is the deep core element of the teacher's personality system and the fundamental educational power in the teacher's soul. Through interdisciplinary qualitative research, this article explores the reflective exploration on educational belief from the perspectives of philosophy, sociology,...
Proceedings Article

Reform and Practice of Practice Teaching for Primary Education Specialty

Zijian Guo, Xuehua Jiang
With the development of the new curriculum reform, the requirements for primary school teachers will be further improved in the future. The rationality of the structure of practical teaching content is directly related to the professional level of students in normal schools. It is necessary to set up...
Proceedings Article

Research on the Teaching Archives Construction of University Excellent Courses

Mei Zhang, Peijiang Chen
The construction of excellent courses in colleges and universities is an important measure to improve the teaching quality. The archiving and management of teaching materials is an important part of the construction of excellent courses. This paper introduces the connotation and archiving contents of...
Proceedings Article

Application of Blended Learning in the Teaching of Electronic Technology

Peijiang Chen, Mei Zhang, Hu Han, Yujian Xie
Against the background of the reform of credit system, the implementation process of blended learning is explored in view of the contradiction between more content and less study time of the course of electronic technology. On the basis of analyzing the teaching requirements of the course, making full...
Proceedings Article

Thoughts on Promoting the Integration of Industry and Education in Local Universities against the Background of New Engineering

Xuehua Jiang, Peijiang Chen
The integration of industry and education is an important measure for the transformation and development of local undergraduate colleges and universities, and also a way to improve the quality of applied talents training. In order to promote the construction of "new engineering subject", local colleges...
Proceedings Article

The Development of Chinese B2C Cross-border E-Commerce-Taking Wish Platform as an Example

Ting Wang, Zhenlong Peng, Manping Ye
Cross-border e-commerce has developed rapidly in recent years and has become a new force to promote China's economic development. Focusing on B2C cross-border e-commerce, the paper firstly introduces the concept of B2C cross-border e-commerce, analyzes its current situation and the influence of B2Cexport...
Proceedings Article

The Challenge of Gig Economy to Enterprise Human Resource Management

Guidan Xu, Hongzhen Lin, Sen Yang, Yingjue Du
The purpose of this paper is to study the dilemma of human resource management in enterprises under the new economic model of “Gig economy”. With interview methods and studying document deeply, this paper correctly understands and analyzes the dual effects of the “Gig economy” to enterprises. On the...
Proceedings Article

On The Protection of College Students' Rights and Interests in The “Gig Economy”

Yingjue Du, Hongzhen Lin, Sen Yang, Guidan Xu
The purpose of this paper is to study the issues related to students' rights and interests in the gig economy and how to strengthen the rights and interests of students in the gig economy. By means of questionnaire survey and interview, this paper conducts literature research and makes an in-depth analysis...
Proceedings Article

Exploration on Joint Course Construction based on the Improvement of Inclusive Education Teachers’ Ability

Mei Zhu, Rui Ren
Protecting every child, especially the educational rights of children with special needs, has become an important sign of measuring a country’s material and spiritual civilization. Inclusive education is the most effective way to realize these objectives, and the best effective supports and security...