A Study on the Audience’s Attitude Towards the Contents of the “Pop-up Exhibition” in RED
- DOI
- 10.2991/assehr.k.220131.154How to use a DOI?
- Keywords
- Pop-up exhibition; Attitude; Expectation
- Abstract
As an e-commerce platform with UGC (User Generated Content) operation mode, the RED has attracted more and more attention in recent years, including visiting exhibition, one of people’s most favourite lifestyles. Therefore, whether it is a minority exhibition or “pop-up exhibition”, it can attract different audience because of the notes in RED. After reading a lot of documents, the author found that most of the current research are published by professional scholars or workers, including artists and exhibition planners. This article hopes to understand the attitudes of RED users towards these contents, so as to give better play to the value of this platform. This article mainly adopts the research method of questionnaire survey to further understand audience’s attitude and expectation for the future through different questions. The survey results show that most audience hold a supportive attitude towards the relevant contents in RED, because it can provide different information, letting them have more psychological preparation and enhancing their interest. However, there are still some problems in the way of communication, including the authenticity of the contents and the marketing strategies, which need people to find appropriate solutions in the future.
- Copyright
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Xinyu Xia PY - 2022 DA - 2022/02/01 TI - A Study on the Audience’s Attitude Towards the Contents of the “Pop-up Exhibition” in RED BT - Proceedings of the 2021 International Conference on Education, Language and Art (ICELA 2021) PB - Atlantis Press SP - 849 EP - 852 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220131.154 DO - 10.2991/assehr.k.220131.154 ID - Xia2022 ER -