A Comparative Study of Brand Influence Between Emerging Fashion Brands and Traditional Luxury Brand in Chinese Market

DOI

10.2991/assehr.k.220131.041How to use a DOI?

Keywords

Brand influence; Emerging fashion brands; Traditional luxury brand

Abstract

This paper is based on the analysis of two popular brands, namely luxury brands and national fashion brands. The article mainly discusses the positive and negative impacts of the emergence of Chinese fashion brands on luxury brands and what strategies the two brands should use to enhance their market influence. This study adopts the method of qualitative research, through the analysis and discussion of the current situation of the two brands to find out the problems and solutions, mainly aimed at the market share and enhance the core competitiveness of the discussion.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Jingyuan Wu
PY  - 2022
DA  - 2022/02/01
TI  - A Comparative Study of Brand Influence Between Emerging Fashion Brands and Traditional Luxury Brand in Chinese Market
BT  - Proceedings of the 2021 International Conference on Education, Language and Art (ICELA 2021)
PB  - Atlantis Press
SP  - 227
EP  - 230
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220131.041
DO  - 10.2991/assehr.k.220131.041
ID  - Wu2022
ER  -