Proceedings of the 2015 2nd International Conference on Education, Language, Art and Intercultural Communication

Wine Packaging Aesthetics and Design Based on Chinese Wine Culture

Authors
Dapeng Zhou
Corresponding Author
Dapeng Zhou
Available Online November 2015.
DOI
10.2991/icelaic-15.2016.100How to use a DOI?
Keywords
wine culture; aesthetic; traditional culture; wine packaging design
Abstract

This paper has analyzed the artistic value of Chinese wine packaging from the perspective of visual aesthetic material, modeling, color and graphic taking the Chinese wine culture as research background. Conclusion has been made and putting forward the creative thought of combining with modern wine packaging design from such perspective of traditional graphic pattern, color succession and innovation, Chinese characters calligraphy elements and traditional utensil modeling to develop modern wine packaging design and carry forward wine culture.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2015 2nd International Conference on Education, Language, Art and Intercultural Communication
Series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2015
ISBN
978-94-6252-152-0
ISSN
2352-5398
DOI
10.2991/icelaic-15.2016.100How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Dapeng Zhou
PY  - 2015/11
DA  - 2015/11
TI  - Wine Packaging Aesthetics and Design Based on Chinese Wine Culture
BT  - Proceedings of the 2015 2nd International Conference on Education, Language, Art and Intercultural Communication
PB  - Atlantis Press
SP  - 394
EP  - 396
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-15.2016.100
DO  - 10.2991/icelaic-15.2016.100
ID  - Zhou2015/11
ER  -