Proceedings of the 2015 2nd International Conference on Education, Language, Art and Intercultural Communication

Wine Packaging Aesthetics and Design Based on Chinese Wine Culture

Authors
Dapeng Zhou
Corresponding Author
Dapeng Zhou
Available Online November 2015.
DOI
https://doi.org/10.2991/icelaic-15.2016.100How to use a DOI?
Keywords
wine culture; aesthetic; traditional culture; wine packaging design
Abstract
This paper has analyzed the artistic value of Chinese wine packaging from the perspective of visual aesthetic material, modeling, color and graphic taking the Chinese wine culture as research background. Conclusion has been made and putting forward the creative thought of combining with modern wine packaging design from such perspective of traditional graphic pattern, color succession and innovation, Chinese characters calligraphy elements and traditional utensil modeling to develop modern wine packaging design and carry forward wine culture.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Dapeng Zhou
PY  - 2015/11
DA  - 2015/11
TI  - Wine Packaging Aesthetics and Design Based on Chinese Wine Culture
BT  - 2015 2nd International Conference on Education, Language, Art and Intercultural Communication (ICELAIC-15)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-15.2016.100
DO  - https://doi.org/10.2991/icelaic-15.2016.100
ID  - Zhou2015/11
ER  -