Network Advertising Design Strategy in the Background of Central Plains Economic Zone

DOI

10.2991/icelaic-15.2016.101How to use a DOI?

Keywords

network advertising; audience; design strategy

Abstract

The construction of the Central Plains Economic Zone and the rapid development of the Internet have brought an unprecedented opportunity for the advertising industry. With the development of communication technology, the traditional advertising design strategy has lost its past vitality, which makes us redefine and think about the operation and development of the whole advertising design strategy.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Zhenglei Dong
PY  - 2015/11
DA  - 2015/11
TI  - Network Advertising Design Strategy in the Background of Central Plains Economic Zone
BT  - Proceedings of the 2015 2nd International Conference on Education, Language, Art and Intercultural Communication
PB  - Atlantis Press
SP  - 397
EP  - 400
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-15.2016.101
DO  - 10.2991/icelaic-15.2016.101
ID  - Dong2015/11
ER  -