Proceedings of the 2015 2nd International Conference on Education, Language, Art and Intercultural Communication

Research on the Tourism Image Strategy of Small Towns Based on CI Theory

Authors
Pingqing Zhang, Yang Wang
Corresponding Author
Pingqing Zhang
Available Online November 2015.
DOI
https://doi.org/10.2991/icelaic-15.2016.102How to use a DOI?
Keywords
construction of small towns; tourism image strateg; CI theory
Abstract
In the material space where we live, villages, market towns and towns are several levels and stages that human settlements develop from low level to high level. Towns are symbols of high civilization in the process of social development of human being, and represent the level of civilization that human conquer nature and remake nature and furthest meet the needs of human. The development and research on the construction of towns are comparatively mature and perfect and have filled in every field. For the construction of relatively scattered small towns with small scale, weak economic basis and no high level of civilization, the research of all kinds of disciplines is relatively weak. The construction of small towns is a systems engineering with wide covering range and strong policy consideration. It has vital practical significance to ensure the construction and sound development of tourism image of small towns, promote the construction of socialism new countryside and implement rural modernization in our country through deeply researching scientific theories and methods of its planning and construction such as relevant policy, constructing mode and operation law, and using CI theory to solve problems existed in the construction and planning process of small towns
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Pingqing Zhang
AU  - Yang Wang
PY  - 2015/11
DA  - 2015/11
TI  - Research on the Tourism Image Strategy of Small Towns Based on CI Theory
BT  - 2015 2nd International Conference on Education, Language, Art and Intercultural Communication (ICELAIC-15)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-15.2016.102
DO  - https://doi.org/10.2991/icelaic-15.2016.102
ID  - Zhang2015/11
ER  -