Proceedings of the 2015 2nd International Conference on Education, Language, Art and Intercultural Communication

Analysis of Visual Language Characteristic in Logo Design

Authors
Xiaowei Zhang
Corresponding Author
Xiaowei Zhang
Available Online November 2015.
DOI
https://doi.org/10.2991/icelaic-15.2016.147How to use a DOI?
Keywords
logo; symbol visual language; identifiability
Abstract
Logo develops from primeval signs, totem to present logo with modern significance that is protected by law, and it is a result of human civilization, development of commodity production and exchange. In the process of long history of the development, visual language characteristic of logo also changes.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Xiaowei Zhang
PY  - 2015/11
DA  - 2015/11
TI  - Analysis of Visual Language Characteristic in Logo Design
BT  - 2015 2nd International Conference on Education, Language, Art and Intercultural Communication (ICELAIC-15)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-15.2016.147
DO  - https://doi.org/10.2991/icelaic-15.2016.147
ID  - Zhang2015/11
ER  -