Proceedings of the 2015 2nd International Conference on Education, Language, Art and Intercultural Communication

Study on Brand Communication Principle

Authors
Xueling Zhang
Corresponding Author
Xueling Zhang
Available Online November 2015.
DOI
https://doi.org/10.2991/icelaic-15.2016.174How to use a DOI?
Keywords
brand; brand communication principle
Abstract
Brand communication is not only the feelings and evaluation of consumers, but also the result of conscious spreading by brand owner. Brand communication is to conduct constant communication with the target audiences including consumers under the overall framework of brand identity, taking the core value of corporate brand as principle through such communication ways as advertising, public relations, marketing, interpersonal relationship and so on, to promote specific brand, thus to establish brand image and promote market sales.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Xueling Zhang
PY  - 2015/11
DA  - 2015/11
TI  - Study on Brand Communication Principle
BT  - 2015 2nd International Conference on Education, Language, Art and Intercultural Communication (ICELAIC-15)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-15.2016.174
DO  - https://doi.org/10.2991/icelaic-15.2016.174
ID  - Zhang2015/11
ER  -