Study on Brand Communication Principle
Available Online November 2015.
- https://doi.org/10.2991/icelaic-15.2016.174How to use a DOI?
- brand; brand communication principle
- Brand communication is not only the feelings and evaluation of consumers, but also the result of conscious spreading by brand owner. Brand communication is to conduct constant communication with the target audiences including consumers under the overall framework of brand identity, taking the core value of corporate brand as principle through such communication ways as advertising, public relations, marketing, interpersonal relationship and so on, to promote specific brand, thus to establish brand image and promote market sales.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Xueling Zhang PY - 2015/11 DA - 2015/11 TI - Study on Brand Communication Principle BT - 2015 2nd International Conference on Education, Language, Art and Intercultural Communication (ICELAIC-15) PB - Atlantis Press SN - 2352-5398 UR - https://doi.org/10.2991/icelaic-15.2016.174 DO - https://doi.org/10.2991/icelaic-15.2016.174 ID - Zhang2015/11 ER -