Teaching of Intercultural Communication for Business Professionals in Business Training Project

DOI

10.2991/icelaic-17.2017.56How to use a DOI?

Keywords

globalization; intercultural business communication; business English training; discrepancy; pedagogy

Abstract

Under the unprecedented high-speed globalization, China with its economy is playing a remarkable and influential role in international business. The "Going-out" as and "One Belt, One Road" strategies demonstrate China's open and collaborative attitude toward international cooperation and interaction. Under this new and prosperous international business environment, Chinese enterprises are meeting fiercer challenges as well as numerous business opportunities. In order to catch up with this new situation, companies now are in huge demand of competent professionals and talents. A perfect staff is expected not limited to a single skill but to possess both professional knowledge and good intercultural business communication ability. This requirement encourages the emerging business English training, which is considered as a kind of efficient business-university collaboration. This kind of training projects aims to consolidate business people's language knowledge, to improve their communicative ability for participating in practical business negotiations and tackling problems and conflictions, and most of all, to elevate their intercultural business communication proficiency. Literature tells that both theoretical and empirical researching focus has been cast on intercultural communication for business English major students in colleges but seldom for training business professionals in enterprises. Therefore, this paper aims to explore the existing condition of teaching and practicing of intercultural communication for business people, focusing on the discrepancies of teaching strategy and performative evaluation between business professionals and college students in respect of four dimensions. The study is supported by the author's own teaching practice in a business English training project and results from interviews and a questionnaire are presented to showcase the facts of bilateral teaching and learning reactions, endeavoring to find practical and reasonable pedagogy for intercultural business communication training.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jin Wang
PY  - 2017/12
DA  - 2017/12
TI  - Teaching of Intercultural Communication for Business Professionals in Business Training Project
BT  - Proceedings of 4th International Conference on Education, Language, Art and Intercultural Communication (ICELAIC 2017)
PB  - Atlantis Press
SP  - 248
EP  - 251
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-17.2017.56
DO  - 10.2991/icelaic-17.2017.56
ID  - Wang2017/12
ER  -