The Improvement of CRM in Social Networking: A Case Study of Alibaba & Sina
- https://doi.org/10.2991/icemct-15.2015.46How to use a DOI?
- Social customer relationship managemen(SCRM), Model, Social platform
Combined with the Alibaba stake in Sina micro-blog this event, the current study elaborates upon social customer relationship management (SCRM) by analyzing from both sides of joint cause, combined action, prospect etc.,modified and organized SCRM model, put forward seven proposals for action of SCRM model. SCRM provides a new theoretical basis for research and practice.
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yang Zhao AU - Lin Wang AU - Nan Gao PY - 2015/06 DA - 2015/06 TI - The Improvement of CRM in Social Networking: A Case Study of Alibaba & Sina BT - Proceedings of the 2015 International Conference on Education, Management and Computing Technology PB - Atlantis Press SP - 216 EP - 220 SN - 2352-5398 UR - https://doi.org/10.2991/icemct-15.2015.46 DO - https://doi.org/10.2991/icemct-15.2015.46 ID - Zhao2015/06 ER -