Proceedings of the 2015 International Conference on Education, Management and Computing Technology

The Improvement of CRM in Social Networking: A Case Study of Alibaba & Sina

Authors
Yang Zhao, Lin Wang, Nan Gao
Corresponding Author
Yang Zhao
Available Online June 2015.
DOI
https://doi.org/10.2991/icemct-15.2015.46How to use a DOI?
Keywords
Social customer relationship managemen(SCRM), Model, Social platform
Abstract

Combined with the Alibaba stake in Sina micro-blog this event, the current study elaborates upon social customer relationship management (SCRM) by analyzing from both sides of joint cause, combined action, prospect etc.,modified and organized SCRM model, put forward seven proposals for action of SCRM model. SCRM provides a new theoretical basis for research and practice.

Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2015 International Conference on Education, Management and Computing Technology
Series
Advances in Social Science, Education and Humanities Research
Publication Date
June 2015
ISBN
978-94-62520-82-0
ISSN
2352-5398
DOI
https://doi.org/10.2991/icemct-15.2015.46How to use a DOI?
Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yang Zhao
AU  - Lin Wang
AU  - Nan Gao
PY  - 2015/06
DA  - 2015/06
TI  - The Improvement of CRM in Social Networking: A Case Study of Alibaba & Sina
BT  - Proceedings of the 2015 International Conference on Education, Management and Computing Technology
PB  - Atlantis Press
SP  - 216
EP  - 220
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemct-15.2015.46
DO  - https://doi.org/10.2991/icemct-15.2015.46
ID  - Zhao2015/06
ER  -