Propagation Model and Marketing Strategy Analysis of Network Homemade Drama

DOI

10.2991/icemct-15.2015.260How to use a DOI?

Keywords

Network homemade drama, propagation model, marketing, strategy

Abstract

This paper uses “5W” propagation mode of Harold Dwight Lasswell to analyze elements of propagation model in TV homemade drama and network homemade drama, analyzes characteristics in propagation model between them, and elaborates innovation and timeliness of TV homemade drama and network homemade drama in our country from the perspective of marketing. Through network viral marketing and topic marketing, etc., methods, unique copyright, high-quality resource integration, and extension development of upstream-downstream industries, etc., can be realized in production and issuing process of homemade drama, so as to promote prosperity and development of homemade drama market in our country.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zichen He
AU  - Fan Yang
PY  - 2015/06
DA  - 2015/06
TI  - Propagation Model and Marketing Strategy Analysis of Network Homemade Drama
BT  - Proceedings of the 2015 International Conference on Education, Management and Computing Technology
PB  - Atlantis Press
SP  - 1273
EP  - 1278
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemct-15.2015.260
DO  - 10.2991/icemct-15.2015.260
ID  - He2015/06
ER  -