Analysis of Small and Medium-Sized Enterprises’ Marketing Risk Caused by Capital Chain Rupture

DOI

10.2991/icemct-15.2015.314How to use a DOI?

Keywords

Small and medium-sized enterprises, capital chain rupture, analysis of marketing risk, avoiding strategies

Abstract

In the management process, operation difficulty caused by capital shortage often arises in small and medium-sized enterprises. Financing difficulty, blind expansion, excessive credit sales, poor financial management and losses caused by poor management can lead to capital chain rapture and capital chain rapture is a main reason for small and medium-sized enterprises’ bankruptcy in China. On the basis of analyzing the specific manifestations and serious harm of small and medium-sized enterprises’ capital chain rapture, small and medium-sized enterprises might adopt such strategies as keeping financing scale and financing cost at an appropriate level, making reasonable long-term development strategies, enhancing the management of credit sales and accounts receivable, transforming the enterprises’ development model to realize their upgrading and so on to effectively avoid marketing risk caused by capital chain rupture.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jincheng Gao
PY  - 2015/06
DA  - 2015/06
TI  - Analysis of Small and Medium-Sized Enterprises’ Marketing Risk Caused by Capital Chain Rupture
BT  - Proceedings of the 2015 International Conference on Education, Management and Computing Technology
PB  - Atlantis Press
SP  - 1492
EP  - 1495
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemct-15.2015.314
DO  - 10.2991/icemct-15.2015.314
ID  - Gao2015/06
ER  -