Proceedings of the 2015 International Conference on Education, Management and Computing Technology

Analysis of Small and Medium-Sized Enterprises’ Marketing Risk Caused by Capital Chain Rupture

Authors
Jincheng Gao
Corresponding Author
Jincheng Gao
Available Online June 2015.
DOI
10.2991/icemct-15.2015.314How to use a DOI?
Keywords
Small and medium-sized enterprises, capital chain rupture, analysis of marketing risk, avoiding strategies
Abstract

In the management process, operation difficulty caused by capital shortage often arises in small and medium-sized enterprises. Financing difficulty, blind expansion, excessive credit sales, poor financial management and losses caused by poor management can lead to capital chain rapture and capital chain rapture is a main reason for small and medium-sized enterprises’ bankruptcy in China. On the basis of analyzing the specific manifestations and serious harm of small and medium-sized enterprises’ capital chain rapture, small and medium-sized enterprises might adopt such strategies as keeping financing scale and financing cost at an appropriate level, making reasonable long-term development strategies, enhancing the management of credit sales and accounts receivable, transforming the enterprises’ development model to realize their upgrading and so on to effectively avoid marketing risk caused by capital chain rupture.

Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 2015 International Conference on Education, Management and Computing Technology
Series
Advances in Social Science, Education and Humanities Research
Publication Date
June 2015
ISBN
978-94-62520-82-0
ISSN
2352-5398
DOI
10.2991/icemct-15.2015.314How to use a DOI?
Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Jincheng Gao
PY  - 2015/06
DA  - 2015/06
TI  - Analysis of Small and Medium-Sized Enterprises’ Marketing Risk Caused by Capital Chain Rupture
BT  - Proceedings of the 2015 International Conference on Education, Management and Computing Technology
PB  - Atlantis Press
SP  - 1492
EP  - 1495
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemct-15.2015.314
DO  - 10.2991/icemct-15.2015.314
ID  - Gao2015/06
ER  -