Proceedings of the International Conference on Education Studies: Experience and Innovation (ICESEI 2020)

Path Analysis of Constructing First-Class Universities With Brand Features of Private Colleges in the Guangdong-Hong Kong-Macao Greater Bay Area

Authors
Mingchao Li
Corresponding Author
Mingchao Li
Available Online 29 November 2020.
DOI
https://doi.org/10.2991/assehr.k.201128.017How to use a DOI?
Keywords
Guangdong-Hong Kong-Macao Greater Bay Area, private colleges, brand
Abstract

Private colleges have now become an important part of higher education. After extensional expansion, they have entered the stage of connotative development. In the context of university construction in the Guangdong-Hong Kong-Macao Greater Bay Area, brand management has become a key task of university construction, especially for private colleges. Based on the relevant theories of corporate brand management, this research analyzes the necessity and feasibility of brand management in private colleges in the Guangdong-Hong Kong-Macao Greater Bay Area, discusses the existing problems of brand management in private colleges, and proposes construction strategies and paths.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Education Studies: Experience and Innovation (ICESEI 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 November 2020
ISBN
978-94-6239-282-3
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.201128.017How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Mingchao Li
PY  - 2020
DA  - 2020/11/29
TI  - Path Analysis of Constructing First-Class Universities With Brand Features of Private Colleges in the Guangdong-Hong Kong-Macao Greater Bay Area
BT  - Proceedings of the International Conference on Education Studies: Experience and Innovation (ICESEI 2020)
PB  - Atlantis Press
SP  - 104
EP  - 107
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201128.017
DO  - https://doi.org/10.2991/assehr.k.201128.017
ID  - Li2020
ER  -