Proceedings of the 2014 International Conference on Education Technology and Social Science

Study on Symbol Characteristics of Advertisement Design

Authors
Xiaorong Yuan
Corresponding Author
Xiaorong Yuan
Available Online November 2014.
DOI
https://doi.org/10.2991/icetss-14.2014.44How to use a DOI?
Keywords
advertisement design, semiology, application, symbol characteristic
Abstract
Advertisement design aims to publicize widely. We need to fuse some special elements in advertisement design. This paper analyzes advertisement design from the perspective of semiology so as to excavate symbol characteristics of advertisement design, i.e. understanding, pertinence, innovation, culture and communication and proposes we should better apply semiology in advertisement design based on these symbol characteristics to make advertisement design have more artistic charm. Thus, people can enhance the confidence in accepting product sale and finally achieve the promotion purpose of advertisement design while making them feel sense of beauty.
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Proceedings
2014 International Conference on Education Technology and Social Science
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2014
ISBN
978-94-62520-40-0
ISSN
2352-5398
DOI
https://doi.org/10.2991/icetss-14.2014.44How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Xiaorong Yuan
PY  - 2014/11
DA  - 2014/11
TI  - Study on Symbol Characteristics of Advertisement Design
BT  - 2014 International Conference on Education Technology and Social Science
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/icetss-14.2014.44
DO  - https://doi.org/10.2991/icetss-14.2014.44
ID  - Yuan2014/11
ER  -